By on October 25, 2010

If you regret not buying Ford stock when it was $1, you might want to reconsider even at the current $14. Bloomberg reports that Ford may well report a record third quarter profit of some $1.37 billion, based on the projections of five analysts. Considering that the market is still depressed, some analysts see plenty of potential left on the upside, projecting a possible $20 share price within the next 12 months. The keys to Ford’s success? Here’s just one: the new Fiesta is fetching $3,000 to $4,000 above its $14k base price, because buyers are happily taking them loaded with options. The result is that average transaction prices for the Fiesta are higher than Honda Civics and Toyota Corollas. And the Fiesta is a class smaller. The small cars-can’t-be-sold-profitably-by-Detroit curse has finally been exploded. (Read More…)

Recent Comments

  • akear: I saw a really cheap 200 with the tigershark engine in a local add. It would make a good second car for some...
  • akear: She should have her eyes checked.
  • akear: Is there really any point in criticizing the Camry and Accord. They are so far in the lead that any review is...
  • akear: Detroit is going down the toilet, but at least they aren’t on the verge of extinction like Volvo. I...
  • Daniel J: I was looking earlier this year for an Azera just to test drive. There was one on the lot but I...

New Car Research

Get a Free Dealer Quote

Staff