New product is not fueling renewed American interest in Fiat Chrysler Automobiles’ namesake Fiat brand.
The 500X, the latest product added to Fiat’s U.S. lineup, was clearly the brand’s best-selling model in November 2015, but sales at the brand slipped three percent, a modest drop of 82 units. Rewind one year and Fiat’s lineup featured only two nameplates: the 500 with which the brand relaunched in 2011, and the 30-month-old 500L. Adding the 500X, a true subcompact crossover, brought in 1,833 buyers in November 2015.
But the 500 and 500L combined to generate 1,915 fewer sales in November 2015 than in November 2014, astounding losses for a brand which in November of last year suffered a twelve-month sales low.