Tag: Fiat 500
Nearly one-third of the workforce at Fiat Chrysler Automobiles’ plant in Kragujevac, Serbia, was laid off last week because of poor Fiat 500L demand.
In the United States, the 500L is by no means the only Fiat that isn’t selling.
Besides the 500L’s sharp U.S. sales decline — year-over-year volume has tumbled each month in the last nine months — the core 500 model which brought Fiat back to life in the U.S. has lost nearly half its volume this year, a 6,288-unit loss through only five months.
Meanwhile, the expectation that a crossover could make up for the poorly received 500L and rapidly aging 500 turned out to be false. A crossover, yes, that will be the ticket. Surely a crossover could work wonders. A relative of the Jeep Renegade, only prettier, could definitely restore Fiat to the peak glory days of 2014.
Glory days, when with two models in its lineup, Fiat USA failed to match its stated goal of 50,000 annual sales for the 500 alone? Of course, that Sergio Marchionne sales forecast was way off target.
Just as the 500L and 500X have missed the mark, as well. (Read More…)
Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.
On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.
New product is not fueling renewed American interest in Fiat Chrysler Automobiles’ namesake Fiat brand.
The 500X, the latest product added to Fiat’s U.S. lineup, was clearly the brand’s best-selling model in November 2015, but sales at the brand slipped three percent, a modest drop of 82 units. Rewind one year and Fiat’s lineup featured only two nameplates: the 500 with which the brand relaunched in 2011, and the 30-month-old 500L. Adding the 500X, a true subcompact crossover, brought in 1,833 buyers in November 2015.
But the 500 and 500L combined to generate 1,915 fewer sales in November 2015 than in November 2014, astounding losses for a brand which in November of last year suffered a twelve-month sales low.
Is there a car enthusiast whose pulse does not quicken when he or she hears the brrrap brap of the exhaust when the North American spec Fiat Abarth fires up? TTAC’s managing editor Derek Kreindler is correct, the Abarth does indeed sound faster than it actually is, but it still sounds glorious. Don’t tell me that an inline four can’t sound as exciting as a V8 or even a V12. Saying that an eight or a twelve “sounds better” than a four is like saying that a big band sounds better than a trio, as if you can’t enjoy both Duke Ellington and Cream.
Fiat 500 sales plunged to an all-time low in Canada in January 2015, falling 69% to just 148 units. To be honest, 500 sales were lower in Canada on one occasion. In February 2011, only nine were sold. Then again, the 500 didn’t truly began to trickle into dealers until the following month.
Canadian sales of the 500 were at their strongest in 2012, when volume increased on a year-over-year basis every month and the 500 twice crested the four-digit barrier. In fact, the Fiat 500 ranked among Canada’s 20 best-selling cars in both March and April of 2012. (Read More…)
Not surprisingly, the more recent streak began the exact same month in which Fiat’s large, less popular 500L arrived.
An event held at Washington D.C’s Brookings Institute saw FCA CEO Sergio Marchionne and former National Economic Council head Larry Summers discuss the auto bailout on its five-year anniversary. As always, Marchionne had some colorful commentary, with a one interesting nugget about Fiat.
Sources tell Bloomberg News that Fiat Spa will spend as much as 9 billion euros ($12 billion) over the next three years developing new models for for the European market. The Italian automaker hopes the strategy will end losses on the continent and restore drastically underutilized Italian factories to profitability. Many of the new models will be based on either the Fiat 500 subcompact or the small, low cost Panda. A five door version of the 500 will replace the Punto. The Punto, last restyled in 2005, has long been a fixture in Fiat showrooms and as recently as 2007 it accounted for almost a third of the Fiat brand’s sales in Europe.
Though Fiat wants to use its Italian factories better, the Punto’s replacement will be built in Poland to save on costs. Sergio Marchionne believes that “made in Italy” works with upscale brands like Maserati and Alfa Romeo. The upcoming Maserati Levante SUV will be made in Fiat’s Mirafiori factory. (Read More…)