By on May 2, 2016

Adolf Rosenberger in 1966.

In Part One, we looked at Adolf Rosenberger’s success as a businessman and racer, his seminal role in the creation of Auto Union, and his vital role in the founding of Dr. Ferdinand Porsche’s design agency in 1931. We also reviewed how increased persecution of Jews in Germany after Adolf Hitler took power in 1933 led to Rosenberger’s 1935 arrest by the Gestapo, his subsequent release (no thanks to the Porsches), and his leaving Germany for good in 1935.

In Part Two, we’ll look at Rosenberger’s life after Porsche.

In 1936, Rosenberger first visited the United States and eventually emigrated there, changing his name to Alan Arthur Robert. He tried his luck looking for work in the auto industry in Detroit, but moved to California after failing to find opportunity in the Motor City.

(Read More…)

By on April 25, 2016

Porsche's Third Man, Left to Right: Adolf Rosenberger, Ferdinand Porsche, Anton Piech

According to official Porsche lore, the automotive design firm, Dr. Ing. Hc F. Porsche GmbH, was founded in Stuttgart-Zuffenhausen in 1931 by Dr. Ferdinand Porsche and his son-in-law Anton Piëch. The Porsche and Piëch families still control the sports car company and the larger Volkswagen Group that owns it. At that beginning though, there was a third, now forgotten man without whom there would likely not be a Porsche company today.

In fact, without Adolf Rosenberger, there would not have been a Porsche company in the first place. (Read More…)

By on July 13, 2015

Ferdinand-Piech

The search to replace former Volkswagen chairman Ferdinand Piech may stretch into next year, Reuters is reporting.

Piech left Volkswagen in April after a showdown with Chief Executive Martin Winterkorn, who is still a candidate for the top position. Piech led VW for more than two decades and is the grandson of Ferdinand Porsche.

Interim chairman Berthold Huber is expected to remain in the position at least until the end of 2015.

(Read More…)

By on September 26, 2012

When TTAC’s reliability scribe Michael Karesh bought a used Taurus X a few years ago, he was able to get it as a nearly-new car for about half of the original retail price. It’s not hard to understand why; the Taurus X, which combined the high “hip point” from the vaguely-Volvo-based Ford Five Hundred with a rather humpbacked wagon profile, was showroom poison and widely derided by automotive journalists who were in the full flush of an industry-loved love affair with “crossovers”.

Those same journos are now competing to pile the greatest number of accolades on the “Panamera Sport Turismo” concept, presumably because there are going to be some awesome European press trips involved for the writers who can generate the most suction, er, traction on the topic.

(Read More…)

By on January 4, 2012

Have you heard the old joke about the three Jewish engineers and Henry Ford? This is the version at Snopes.com:

It was a sweltering August day in 1937 when the 3 Cohen brothers entered the posh Dearborn, Michigan, offices of Henry Ford, the car maker.

“Mr. Ford”, announced Norman Cohen, the eldest of the three. “We have a remarkable invention that will revolutionize the automobile industry.”

Ford looked skeptical, but their threat to offer it to the competition kept his interest piqued. “We would like to demonstrate it to you in person”, said Norman.

After a little cajoling, they brought Mr. Ford outside and asked him to enter a black automobile parked in front of the building. Hyman Cohen, the middle brother, opened the door of the car. “Please step inside, Mr. Ford.”

“What!” shouted the tycoon, “Are you crazy? It’s over a hundred degrees in that car!”

“It is”, smiled the youngest brother, Max.; but sit down Mr. Ford, and push the white button.

Intrigued, Ford pushed the button. All of a sudden a whoosh of freezing air started blowing from vents all around the car, and within seconds the automobile was not only comfortable, it was quite cool.

“This is amazing!” exclaimed Ford. “How much do you want for the patent?’

One of the brothers spoke up: “The price is One Million Dollars.” Then he paused.

“And there is something else. The name ‘Cohen Brothers Air Conditioning’ must be stamped right next to the Ford logo on the dash board!”

“Money is no problem,” retorted Ford,” but there is no way I will have a Jewish name next to my logo on my cars!”

They haggled back and forth for a while and finally they settled. Five Million Dollars, and the Cohens’ name would be left off. However, the first names of the Cohen brothers would be forever emblazoned upon the console of every Ford air conditioning system.

And that is why even today, whenever you enter a Ford vehicle, you see those three names clearly printed on the air conditioning control panel……….NORM, HI and MAX

The story isn’t even apocryphal. Except for the part about Ford’s Jew-hatred it’s complete fiction. Willis Carrier invented refrigerant air conditioning and Packard, not Ford, was the first automaker to offer it in a car.

Now, though, did you hear the one about the Jewish engineer that invented the Volkswagen? Actually, that story isn’t a joke, and it’s not fiction, or at least a persuasive case can be made that it’s true.

(Read More…)

By on February 14, 2010

[Note: A significantly expanded and updated version of this article can be found here]

That air presented the greatest obstacle to automotive speed and economy was understood intuitively, if not scientifically since the dawn of the automobile. Putting it into practice was quite another story. Engineers, racers and entrepreneurs were lured by the potential for the profound gains aerodynamics offered. The efforts to do so yielded some of the more remarkable cars ever made, even if they challenged the aesthetic assumptions of their times. We’ve finally arrived at the place where a highly aerodynamic car like the Prius is mainstream. But getting there was not without turbulence. (Read More…)

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