By on March 27, 2013

Detroit is a funny market when it comes to advertising. In addition to the ads, commercials and billboards that you might see or hear in other markets from national and regional advertisers, there is some advertising that is specific to the automotive industry, usually from tier 1 vendors trying to make a sale to one of the domestic automakers. As a result, there might be a billboard on I-75 about, for example, exhaust systems, suspension components or audio equipment that is targeted at a relatively small audience, the people at Chrysler, GM and Ford who make the final engineering and purchasing decisions. (Read More…)

Recent Comments

  • Big Al from Oz: Lou, We are talking Ford and VW Amarok prices.
  • Big Al from Oz: TW5, I was thinking FCA would become Korean. Hyundai and Kia have good CUVs and small cars. FCA...
  • Garrett: Only if it comes in brown. Not metallic brown. Not brown like. Brown.
  • Vulpine: Awww… too bad. Everyone I knew who had one said they were just about the most reliable cars...
  • TW5: Jeep Wrangler is dead, unless it receives a legislative stay of execution. It will get the Cherokee treatment...

New Car Research

Get a Free Dealer Quote

Staff