Forbes reported that American Honda and Acura are effectively finding owners of potentially defective Takata airbags through social media and rolling billboards plastered on their trucks.
The automaker, who has been particularly aggressive in finding and recalling its cars with defective airbags, is pushing messages to potential owners in their Facebook feed. The automaker may be matching Vehicle Identification Numbers obtained from state agencies with names and locations in Facebook. (Read More…)
Businesses aren’t the only groups of people who try to influence what we publish here. TTAC has been getting emails from a number of people who put deposits down on the yet-to-be-produced Elio trike, only to become disillusioned after production has been pushed back a number of times.
There are at least a couple of Facebook pages devoted to disaffected Elio enthusiasts that accuse Elio Motors and Paul Elio of misleading people. In addition to the delays, most of the complaints seem to center around the fact that the company is promoting and taking deposits for a $6,800 vehicle when Elio hasn’t yet raised enough money to start production of a car that Paul Elio admits doesn’t yet meet their advertised price point.
The company has been using social media to promote the enterprise and its critics have seized on Elio Motors’ Facebook page as a venue to express their displeasure. Words like “liars” and “scam ” have been tossed around. Consequently, a number of those critics say they have been banned from that page by Elio Motors. (Read More…)
I figured I’d send you an update so people would know what happened to my situation. Well, I went ahead and tried to contact AAMCO. First I tried contacting them via their website but almost a week had passed and no response. So I contact them via their Facebook page, the next day I got a response with a phone number, name, and e-mail address of somebody at corporate to contact. I sent them an e-mail, I got a call from the owner of the Aamco where I had originally taken my car within ten minutes. (Read More…)
As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.
Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.
It must have seemed like a good idea at the time: in the wake of a national event that has a lot of people looking for a legislative solution, start a Facebook page which ostensibly calls for the banning of another controversial piece of machinery. As Generalfeldmarschall von Moltke once wrote, however, no plan survives the first contact with the enemy.
Within a week of starting at TTAC, I’d learned to acclimatise myself to Bertel’s management style; our morning phone calls turned into one-hour mini lectures on various facets of the industry, touching on sales, marketing, engineering, product development and some of the more arcane subjects of the business (including some that aren’t repeatable here). One of the maxims that Bertel hammered in to me was to look past the cars. “It’s always about the people,” is one of his guiding principles. I’m infinitely fortunate to have not just Bertel, but the other editors and contributors to help provide context and fill in the gaps, but one of the biggest influences is a name you won’t see on our masthead.