Tag: Facebook

By on November 23, 2016

Our New Car

Remember when we didn’t know what the word “hashtag” meant? Gosh, that was nice. I recall reading one of Jack’s fiction pieces in 2012 (did I mention that Sunday Stories are coming back this weekend! YASSSS! Thank you, readers! #MakeFictionGreatAgain damn it I just used a hashtag) that was laden with hashtags and thinking, “Christ, I’m glad I have no idea what that was all about.”

Of course, it’s now 2016, and I’m busy adding #fordperformance #fordfocusrs #fors #nitrousblue to every single picture I post on Instagram in the hopes that some 15-year-old hot hatch enthusiast will get bored in study hall, find my picture, and give me the highly sought-after “like,” or, if I’m really lucky, a “follow.”

I think we can all agree this is pathetic behavior, yet everybody in the game does it. I’m not as bad as some — my social media pages are designed more to inflame the opposition than inspire loyalty — but we’re all driven to play this silly game by the OEMs, who have universally decided that having 10,000 Instagram followers means you get to have press cars delivered to your door, regardless if you have any knowledge of or about the industry.

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By on March 4, 2016

golf_tdi_sets_guinness_world_records_achievement__5069

When a self-described automotive journalist attempts a fuel economy record, you expect his attempt to be objective — or, at least, as objective as such an attempt can be.

However, when an automaker is willing to pay that automotive journalist thousands of dollars for the effort, with payment possibly dependent on achieving the desired record, objectivity falls by the wayside and, along with it, the credibility of someone believed to be a hero in high-fuel-efficiency circles.

Wayne Gerdes, if you aren’t familiar, owns a website called CleanMPG.com. It’s a forum dedicated to those squeezing every bit of fuel efficiency possible from their vehicles — also known as “hypermiling.”

Automotive journalist Gerdes set two records — in 2013 and 2015 — using Volkswagen TDI Clean Diesels. In doing so, the journalist lined his pockets with Volkswagen’s marketing cash.

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By on November 9, 2015

Takata

Forbes reported that American Honda and Acura are effectively finding owners of potentially defective Takata airbags through social media and rolling billboards plastered on their trucks.

The automaker, who has been particularly aggressive in finding and recalling its cars with defective airbags, is pushing messages to potential owners in their Facebook feed. The automaker may be matching Vehicle Identification Numbers obtained from state agencies with names and locations in Facebook. (Read More…)

By on July 9, 2015

ELIO-P5-RENDER-03

Businesses aren’t the only groups of people who try to influence what we publish here. TTAC has been getting emails from a number of people who put deposits down on the yet-to-be-produced Elio trike, only to become disillusioned after production has been pushed back a number of times.

There are at least a couple of Facebook pages devoted to disaffected Elio enthusiasts that accuse Elio Motors and Paul Elio of misleading people. In addition to the delays, most of the complaints seem to center around the fact that the company is promoting and taking deposits for a $6,800 vehicle when Elio hasn’t yet raised enough money to start production of a car that Paul Elio admits doesn’t yet meet their advertised price point.

The company has been using social media to promote the enterprise and its critics have seized on Elio Motors’ Facebook page as a venue to express their displeasure. Words like “liars” and “scam ” have been tossed around. Consequently, a number of those critics say they have been banned from that page by Elio Motors. (Read More…)

By on June 30, 2014

TTAC commentator M0L0TOV has an update for us:

Hey Sajeev,

I figured I’d send you an update so people would know what happened to my situation. Well, I went ahead and tried to contact AAMCO. First I tried contacting them via their website but almost a week had passed and no response. So I contact them via their Facebook page, the next day I got a response with a phone number, name, and e-mail address of somebody at corporate to contact. I sent them an e-mail, I got a call from the owner of the Aamco where I had originally taken my car within ten minutes. (Read More…)

By on April 10, 2013

GM will resume advertising on Facebook, nearly a year after it ceased running ads on the social network.

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By on February 20, 2013

As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.

You may have heard them before; words like “vibrant”, “sustainable” or “diverse” inevitably always used as a positive adjective regarding one’s proximity to a farmer’s market or yoga studio. Describing oneself as a “storyteller” when one’s employment situation is murky at best. Describing any commodity good as “artisinal”. This is what I call “word torture”, and if George Carlin were still alive, he’d have a field day.

Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.

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By on December 20, 2012

It must have seemed like a good idea at the time: in the wake of a national event that has a lot of people looking for a legislative solution, start a Facebook page which ostensibly calls for the banning of another controversial piece of machinery. As Generalfeldmarschall von Moltke once wrote, however, no plan survives the first contact with the enemy.

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By on July 19, 2012

Within a week of starting at TTAC, I’d learned to acclimatise myself to Bertel’s management style; our morning phone calls turned into one-hour mini lectures on various facets of the industry, touching on sales, marketing, engineering, product development and some of the more arcane subjects of the business (including some that aren’t repeatable here). One of the maxims that Bertel hammered in to me was to look past the cars. “It’s always about the people,” is one of his guiding principles. I’m infinitely fortunate to have not just Bertel, but the other editors and contributors to help provide context and fill in the gaps, but one of the biggest influences is a name you won’t see on our masthead.

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By on July 3, 2012

Bloomberg is reporting that General Motors and Facebook are talking again, in an attempt to get GM to resume advertising on the social network. Meetings between GM CEO Dan Akerson and Facebook COO Sheryl Sandberg were being reported.

(Read More…)

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