Tag: Facebook

By on June 30, 2014

TTAC commentator M0L0TOV has an update for us:

Hey Sajeev,

I figured I’d send you an update so people would know what happened to my situation. Well, I went ahead and tried to contact AAMCO. First I tried contacting them via their website but almost a week had passed and no response. So I contact them via their Facebook page, the next day I got a response with a phone number, name, and e-mail address of somebody at corporate to contact. I sent them an e-mail, I got a call from the owner of the Aamco where I had originally taken my car within ten minutes. (Read More…)

By on April 10, 2013

GM will resume advertising on Facebook, nearly a year after it ceased running ads on the social network.

(Read More…)

By on February 20, 2013

As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.

You may have heard them before; words like “vibrant”, “sustainable” or “diverse” inevitably always used as a positive adjective regarding one’s proximity to a farmer’s market or yoga studio. Describing oneself as a “storyteller” when one’s employment situation is murky at best. Describing any commodity good as “artisinal”. This is what I call “word torture”, and if George Carlin were still alive, he’d have a field day.

Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.

(Read More…)

By on December 20, 2012

It must have seemed like a good idea at the time: in the wake of a national event that has a lot of people looking for a legislative solution, start a Facebook page which ostensibly calls for the banning of another controversial piece of machinery. As Generalfeldmarschall von Moltke once wrote, however, no plan survives the first contact with the enemy.

(Read More…)

By on July 19, 2012

Within a week of starting at TTAC, I’d learned to acclimatise myself to Bertel’s management style; our morning phone calls turned into one-hour mini lectures on various facets of the industry, touching on sales, marketing, engineering, product development and some of the more arcane subjects of the business (including some that aren’t repeatable here). One of the maxims that Bertel hammered in to me was to look past the cars. “It’s always about the people,” is one of his guiding principles. I’m infinitely fortunate to have not just Bertel, but the other editors and contributors to help provide context and fill in the gaps, but one of the biggest influences is a name you won’t see on our masthead.

(Read More…)

By on July 3, 2012

Bloomberg is reporting that General Motors and Facebook are talking again, in an attempt to get GM to resume advertising on the social network. Meetings between GM CEO Dan Akerson and Facebook COO Sheryl Sandberg were being reported.

(Read More…)

By on May 21, 2012

Advertising Age, the industry rag read by Mad Men worldwide, found a simple reason for GM first unfriending Facebook, followed by a much bigger whopper, a “No thanks” to Super Bowl advertising. Ad Age says the decision is driven by the simple need to save money. (Read More…)

By on May 18, 2012
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With GM now dropping out of Super Bowl advertising, what’s next for the marketing bigwigs at the Ren Cen? And yes, I’ll take the Storm, thank you very much.

(Read More…)

By on May 16, 2012

Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.

(Read More…)

By on May 16, 2012

While GM is withdrawing from Facebook advertising, over in Europe, Opel does the opposite:  Opel spent untold budget amounts to hire Orlando Higginbottom, better known as Totally Enormous Extinct Dinosaurs. The hot UK producer, remixer and DJ was hired to flog … clicks to Facebook. (Read More…)

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