Tag: Facebook

By on April 10, 2013

GM will resume advertising on Facebook, nearly a year after it ceased running ads on the social network.

(Read More…)

By on February 20, 2013

As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.

You may have heard them before; words like “vibrant”, “sustainable” or “diverse” inevitably always used as a positive adjective regarding one’s proximity to a farmer’s market or yoga studio. Describing oneself as a “storyteller” when one’s employment situation is murky at best. Describing any commodity good as “artisinal”. This is what I call “word torture”, and if George Carlin were still alive, he’d have a field day.

Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.

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By on December 20, 2012

It must have seemed like a good idea at the time: in the wake of a national event that has a lot of people looking for a legislative solution, start a Facebook page which ostensibly calls for the banning of another controversial piece of machinery. As Generalfeldmarschall von Moltke once wrote, however, no plan survives the first contact with the enemy.

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By on July 19, 2012

Within a week of starting at TTAC, I’d learned to acclimatise myself to Bertel’s management style; our morning phone calls turned into one-hour mini lectures on various facets of the industry, touching on sales, marketing, engineering, product development and some of the more arcane subjects of the business (including some that aren’t repeatable here). One of the maxims that Bertel hammered in to me was to look past the cars. “It’s always about the people,” is one of his guiding principles. I’m infinitely fortunate to have not just Bertel, but the other editors and contributors to help provide context and fill in the gaps, but one of the biggest influences is a name you won’t see on our masthead.

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By on July 3, 2012

Bloomberg is reporting that General Motors and Facebook are talking again, in an attempt to get GM to resume advertising on the social network. Meetings between GM CEO Dan Akerson and Facebook COO Sheryl Sandberg were being reported.

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By on May 21, 2012

Advertising Age, the industry rag read by Mad Men worldwide, found a simple reason for GM first unfriending Facebook, followed by a much bigger whopper, a “No thanks” to Super Bowl advertising. Ad Age says the decision is driven by the simple need to save money. (Read More…)

By on May 18, 2012
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With GM now dropping out of Super Bowl advertising, what’s next for the marketing bigwigs at the Ren Cen? And yes, I’ll take the Storm, thank you very much.

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By on May 16, 2012

Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.

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By on May 16, 2012

While GM is withdrawing from Facebook advertising, over in Europe, Opel does the opposite:  Opel spent untold budget amounts to hire Orlando Higginbottom, better known as Totally Enormous Extinct Dinosaurs. The hot UK producer, remixer and DJ was hired to flog … clicks to Facebook. (Read More…)

By on May 15, 2012

Happy 28th birthday, Mark Zuckerberg. Your baby is about to go public, but GM still had to rain on your parade by pulling their advertising from Facebook because GM ad men didn’t think it was effective.

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By on March 30, 2012

Dodge attempted to perpetrate yet another annoying Facebook teaser campaign, telling their fans that if they got 2013 “likes”, they’d be able to see another picture of the 2013 SRT Viper ahead of its New York Auto Show debut. The only problem is that the campaign failed.

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By on January 31, 2012

“Chrysler Group has elevated the art of the striptease to a new level with the release of its first official image of the next-generation SRT Viper,” claims Automotive News [sub] . Not just the art of the striptease. Also the fine art practiced by the  bar maiden who purrs into your pricked ear: “If you come here more often, then maybe …” (Read More…)

By on January 4, 2012

It wasn’t our intention to inundate you with Buick stories, but sometimes the improbable occurs. Buick has been slowly revealing their new Encore crossover via their Facebook page, and we’ve now been treated to 3 out of 4 photos – enough to discern what the vehicle really looks like (pretty close to what Ed’s photo revealed).

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By on December 4, 2011

The Church of The True Saab reports rather breathlessly that a YADTFSS (yet another deal to finally save Saab) has been found. The organ that prides itself to have knowledge of insider information (which it usually never releases) relies on Sweden’s TTELA, which says (translation courtesy Church of The True Saab : ) (Read More…)

By on November 26, 2011

For more than two weeks, Saabhuggers have taken over GM’s Facebook page, plastering “Let Saab go!” all over the site. Yesterday, the occupation has been officially endorsed by Saab.

GM sources which requested anonymity, citing possible legal implications, mentioned to TTAC that the attacks have “all signs of a coordinated campaign.” That is putting it mildly. (Read More…)

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