Tag: F1

By on November 11, 2013

 

Leave me here

Leave me here

 

Race Day.

The day prior, we had traded Chad for Susan, today we traded Susan for Joe. Clearly we are trading down; hopefully Sian would be there and brighten the day. The gates don’t open until 11, and after the last three late nights and (relatively) early mornings, we can use the rest.

The opening event is the 2nd GP2 Race. It’s the same as the last three days, the sights the sounds and the smells are getting routine.

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By on November 6, 2013

Ferrari F1

By day 3, we have gotten wise. After 2 days of going to get the truck and re-park before dinner and the after race concerts this time we try to just park in the final lot across from our grandstands. It works; the truck is in a closer spot in a nightclub just across from our grandstands.

Hopefully the truck is still there this evening.

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By on July 5, 2013

Catherham - Picture courtesy racedepartment.com

We may have one of those really rare cases where Formula 1 racing leads to honest, provable new car sales. The UK boutique builder  Caterham “is developing a crossover SUV and a subcompact car with Renault, Chairman Tony Fernandes” told Reuters. The cars should be launched “soon after the first sports cars due in 2016 under the Caterham and Renault Alpine brands,” the wire says. (Read More…)

By on April 15, 2013

My rant about colorless F1 drivers of the 21st century may have been honored more in the breach than the observance this past weekend; while Lewis Hamilton was doing the interview with David Coulthard at the end of the race, champagne drinker Raikkonen was having a convo with race winner Alonso. When Coulthard asked the two men to share their conversation with the crowd, both of them declined, Kimi snarking a bit a bout “tires”, but the local camera director for the race coverage made sure you could see that Alonso’s stunning girlfriend had a friend with her. Or a sister. Or who the hell knows.

Anybody who watched it happen and still thinks the winner of China had a lot of extra room in his king-size bed last night is being willfully naive. To the winners go the spoils, and our trio of podium finishers each demonstrated why their teammates weren’t standing next to them when it was time to hand out the trophies.

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By on March 25, 2013

Rubens Barrichello’s daughter once asked him why he looked so sad on the podium; to make his children as well as the tifosi feel better about Ferrari’s relentless approach to team orders, he decided to make sure he always smiled from then on. The contrast between the crinkled mouth and unsmiling eyes he displayed in the podiums after that makes for an interesting study in human dynamics. How can a man feel so conflicted about standing on the most important podium in the racing world, week in and week out?

At the end of the Malaysian Grand Prix yesterday, however, there were no smiling faces at all.

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By on March 20, 2013

This has been done before — most notably by Top Gear in the Stewart-Ford days — but this time it’s live, and real, and fantastic.

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By on March 12, 2012

 

The MP4-12C has a wonderful backstory for those who love and admire the McLaren brand.  The McLaren F1’s instant Zeus-like status is a large part of the mystique, but not necessarily all of it.  That said, for everyone outside of this world (and price point) you are forgiven if you wouldn’t even consider this over the similarly priced Ferrari 458 Italia….as I probably fit into that category.

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By on October 19, 2010

This weekend sees the first ever South Korean Formula 1 Grand Prix. This is a push into new markets for Formula 1. This is why they are trying to push into North America and the Middle East. But it seems that it’s receiving a cool reception from the very people whom they are trying to woo. Namely, the car business. (Read More…)

By on November 18, 2009

Tone-deaf marketing explained (courtesy:whybee.co.uk)

Yesterday Daimler announced that McLaren would be buying out Daimler’s interest in their joint venture Formula 1 team. Many, including board member Erich Klemm, thought this made all kinds of sense. “In the (car) factories, every cent is being turned over three times. The employees are feeling the financial crisis with shorter working hours and loss of income,” he continued. “In these economically difficult times, the company should invest in better marketing of its real cars.” My, what a novel idea!

(Read More…)

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