Tag: F-Type

By on July 10, 2015

Jaguar F-Type S AWD

So I’m reading through Autoblog (Motto: All the recall stories that are fit to print!), and I come across an article about how Jaguar is now developing an even higher performance version of the F-Type sports car.

That’s right, folks: soon, Jaguar dealers across the country will be graced with yet another six-figure car that nobody wants to buy.

If you’re an F-Type fan (who isn’t?), then you might be surprised to hear me say this — but it’s true. Cars.com does a monthly list of the slowest selling cars on the market — not by sales volume, but by actual days each car spends on the lot — and some version the F-Type is always near the top. It’s often stopped from being the true number one vehicle by only more overpriced cars, like the BMW 6 Series and the Kia K900.

So why are they developing a high-performance version? Because Jaguar remains convinced that this is the way to attract younger, hipper car shoppers: by offering the same old thing with more power at an even higher price tag. The main problem with the F-Type, Jaguar apparently believes, is that it isn’t expensive enough.

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By on July 10, 2015

2015 Jaguar F-Type R AWD

I know the experience is inauthentic. I know the sounds are manufactured somewhat. I know the marketing telling me about this car’s “soul” and “passion” is wholly disingenuous.

I don’t particularly care.

The 2016 Jaguar F-Type R AWD is one of those genetically engineered chocolate-flavored bananas. It’s a trick; I get it. I just don’t care. Perhaps the Jaguar’s greatest trick is reminding you that your experience in the car is less organic than a Twinkie, then making you completely forget it.

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By on September 29, 2014

2014 Jaguar F-type convertible rear left

I felt very conflicted following a quick nighttime Boston-to-New York City drive in this new Jag. It just did not meet my expectations. The car drove nice on the twisty and hilly Merritt Parkway but it was neither the sports car I desired, nor the grand tourer that the XKR was. Something was clearly wrong. Upon reaching my destination I carefully re-read Derek’s reviews and quickly realized that I am an idiot and that this F-Type has failed me in another way altogether.

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By on August 9, 2014

2014 Jaguar F-Type CoupeBy sports car standards, Jaguar is selling a lot of F-Types. By Jaguar standards, Jaguar is selling a lot of F-Types.

But Jaguar USA isn’t doing so much with the selling of its other cars.

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By on August 16, 2011

Slightly over 11 years ago, Jaguar set the car world’s heart a-flutter with the sleek, stunning F-Type concept. Shortly thereafter they said they’d build it, and relentless hype (including a totally unconvincing C&D “First Drive Review” featuring no actual driving impressions) followed. As the years dragged on, it soon became clear that Jaguar would not be building the achingly gorgeous sub-XK roadster (a decision that Robert Farago called “a shocking miscalculation“). But now, with mules already prowling the British countryside, a new baby Jag roadster concept is coming to the Frankfurt Auto Show… and Jaguar tells Autocar it will be a “precursor” to the coming production model. As a big fan of Ian Callum’s work, I’m sure it will look absolutely delicious… but if this somehow turns out to be another F-Type-style tease, Jaguar will be dead to me forever. [UPDATE: video preview after the jump]
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