Lower gas prices and a turn-around in the housing market rekindled America’s love for the pickup, resulting in 2,000 new jobs at Ford’s Kansas City Assembly Plant. (Read More…)

The first of my childhood friends is about to tie the knot this summer, and my friends and I are busy with preparations for the bachelor party. Normally this would call for some awful white stretched Hummer, but some stipulations have been handed down by the groom.

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We saw a 1979 Ford F-series pickup in Denver a couple of months back, and now the very same yard has this ’71 as well. It’s eight years older, but appears to be from an entirely different era… which it was. (Read More…)

Ford’s Cleveland Engine Plant No. 1, which is responsible for building their popular Ecoboost V6, as well as the naturally aspirated 3.7L V6 used in the F-Series and Mustang, is adding a third shift to keep up with demand. But the extra 250 jobs will largely come from the Cleveland Engine Plant No. 2, which is being shuttered this week.

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I live in the country, well outside city limits in the septic tank/well/propane tank kind of area. Like many that live out where the blacktop ends, we have some farm animals, over a mile of fencing and a pasture in need of TLC. Since I’m a DINK and have a day job that has nothing to do with my animal husbandry, I’m apparently the perfect demographic for a luxury pickup. True to form, the last 5 times I shopped, I wanted a pickup truck. Badly. Every time it came time to put money down however, I ended up with a sedan, station wagon or SUV. Still, I’m not ashamed to admit my loins burn for a “cowboy Cadillac”, and now that my GMC Envoy has 140,000 miles on the clock it’s time for a 6,000lb tow-capable replacement. Since the HD pickup trucks are honestly overkill for the majority of us, I hit Ford up for an F-150 Platinum to see if I should take the plunge.

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TTAC Commentator Cameron Evans writes:

Dear Sajeev,

I am the proud owner of a 1992 F-150, 4×2, regular cab, long box, with power nothing and the Big Six. I love everything about the truck, except for the one concession to my wife, the E4OD gearbox.

Now that the tranny is shot (slip city, followed by violent shifts), I need your advice. The Ford has a lot of new, high quality parts (Michelin’s, o2 sensor, egr valve, coil, water pump, alternator, exhaust, etc), but it’s also rusty as hell from 19 Minnesota winters and the body is beat up from being a municipal truck.

Simple question, drop the cash on a rebuilt tranny or cut my losses?

Thanks in advance!

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Ford and Ferrari finally settled their differences over the alleged trademark infringement by Ferrari. In cases like these, one lawyer usually tells the other: “What does it take for this to go away?” In this case, Ford’s lawyer must have answered: “Lose the F, or lose the case.”  And that’s what happened. (Read More…)

In the brouhaha over Ferrari’s alleged trademark violation, Ferrari did the smart thing and surrendered. Ferrari withdrew the “F150” name for its new Formula One race car. Ford had brought suit in federal court, alleging that “Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the ‘F150′ in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.” (Read More…)

You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150. (Read More…)

The Freep reports that Ford is allocating an extra 250 workers to its Dearborn plant in Michigan. Why? Well, because the Dearborn plant makes the F-150 and because sales are rising. Ford can’t make them fast enough. According to Autodata, Ford’s share of the pick-up market has risen 4.2 percent this year. This is great news, Ford is getting more Americans back into work, right? Not quite. (Read More…)

While my invitation to the media burnout fest musta been lost in the mail, I attended a regional ride/drive event to cover the four new engines in the 2011 Ford F-150 as compared to some of its domestic competition. The afternoon included a fairly-lame autocross, a (short) drag strip and real world tests, unladen and towing. The product specialist made a point to ask everyone to tell their friends about this event. Luckily for Ford, I got a lot of people to tell.

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Ford’s relationship with hybrid technology has been an on-again-off-again affair, since Bill Ford first pledged to build 250k hybrids by 2010. And it’s probably a good thing the Blue Oval backed away from that promise, as the firm sold only 33,502 hybrids last year. Meanwhile, Ford still has yet to claim profitability on any of its hybrids (last disclaiming such an achievement (sort of) in 2008). Perhaps because Ford has paid dearly to tag along in the import-dominated hybrid segments, it’s getting a bit jaded about the power of high-cost, high-tech green halo cars to deliver real results. Or, perhaps Ford’s VP of powertrain engineering Barb Samardzich is simply channeling old Henry Ford, when she says:

We are focused on sustainable technology solutions that can be used not for hundreds or thousands of cars, but for millions of cars, because that’s how Ford will truly make a difference

We’ve heard this before, but today’s news puts the four-cylinder future into perfect context in just five words: Four. Cylinder. Explorer. This. Year.

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Ford’s facing one of the toughest challenges in automotive product planning: how to offer the competitive compact pickup consumers say they want without cannibalizing far more profitable full-sized trucks. The solution? Don’t offer a competitive compact pickup. “It’s no secret we have a new Ranger coming globally. We’re working on one for all the other markets in the world,” Ford’s Derrick Kuzak tells Pickuptrucks.com. “The difference is that all of those other markets only have a Ranger. They don’t have an F-150 above it.” See how that works? But don’t worry, Ranger fans. Ford has your effete, pathetic backs…

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