The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.
In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.
Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.
Ford Motor Company issued three recall notices today, but top billing goes to a sensor problem linked to the sudden downshifting (to first gear!) of certain vehicles.
That safety recall involves 202,000 2011-2012 Ford F-150, 2012 Expedition, Ford Mustang and Lincoln Navigator vehicles. (Read More…)
You can’t get your hands on the gear-iest transmission in the land without throwing some money around first.
Ford Motor Company announced today that it will spend $1.4 billion to produce their new 10-speed automatic for future F-150s, and invest $200 million into large truck production at its Ohio Assembly Plant. (Read More…)
I work with logos in my day job and it’s always nice to see a clever logo design. Maybe I’m strange but things like the negative-space arrow in the FedEx brand excite me.
That’s why I’m a bit perplexed about the current badge Ford uses on its F-150 pickup trucks.
That’s clearly a diesel gurgle coming out of that F-150’s lightly camo’d buttock.
If our ears are to be believed, that would be the pending fulfillment of a prophecy made here two years ago: Ford is preparing a light-duty diesel to sell by 2018.
I have so many questions to ask: What about EcoBoost? Where does that oil burner come from? (Read More…)
Ford unveiled Monday its 2017 Ford F-150 Raptor SuperCrew complete with four doors, a 3.5-liter turbocharged V-6 and 10-speed transmission because more numbers always wins, all the time — except for when that number is power output, because apparently we still don’t know that yet.
The supersized truck with a supersized engine shaved 500 pounds by shedding two cylinders and aluminum body parts, according to Ford. The SuperCrew’s 145-inch wheelbase is fully a foot longer than the SuperCab’s footprint, and six inches wider than the current F-150, but still, really, no power figures.
But if you’re really into shaking up four friends in the rear seats, the Raptor SuperCrew sports an available Torsen front differential.
Regulators may rain on Elio’s parade even before they got started.
That, Volvo takes a serious stab at full-size luxury conventional wisdom, the big get bigger and Ford’s hybrids only go so far … after the break!
Ford will have a rear-wheel drive, hybrid F-150 truck by the end of the decade, Ford CEO Mark Fields told NPR on Tuesday.
“Well, we do have plans to have a rear-wheel drive hybrid truck but the end of the decade. So yes, we’re working on electrified F-series, and it’s really around a conventional hybrid,” Fields said during an interview.
The automaker announced earlier this month that it would invest $4.5 billion in electrification and will unveil a refreshed hybrid Fusion at the North American International Auto Show next month as part of that plan. The hybridized, full-size pickup will arrive by 2020, although the automaker doesn’t plan on total market domination for the truck — at least right now.
GMC just announced an Ultimate trim level for the Sierra pickup truck. That follows Ford’s success with Platinum-level F-150s that can cost up to $80,000. It seems that nowadays you can’t charge too much money for an American pickup or make it so luxurious that it won’t find an eager market.
It’s tempting to say that wasn’t the case in the early Noughts as a means to explain the failure of the Lincoln Blackwood. In production for barely a year, the Blackwood was the automotive equivalent of a TV sitcom getting cancelled after just the first episode. Ford hoped to sell 10,000 Blackwoods a year, but managed to move only 3,356 for its entire production run. (Read More…)