Japanese cars gradually overcame the stigma of being low-quality, unreliable trash piles after entering the U.S. market decades ago. Imports became commonplace during the 1970s and Japan’s cars began setting the new benchmark for automotive quality while Ronald Reagan was in office.
The inverse can be said of American cars being sold in Japan, and it’s a well-documented and long-running annoyance for the American automotive industry. In January, a frustrated President Donald Trump complained that Japan does “things to us that make it impossible to sell cars in Japan, and yet, they sell cars [in the United States] and they come in by the hundreds of thousands on the biggest ships I’ve ever seen.”
Though the statement could be taken as contentious, as Japan does not impose any tariffs on U.S. cars, the country also exported 1.6 million vehicles to the States while America sold fewer than 19,000 back in 2015. Something is definitely amiss, and while it might not be as simple a reason as Japan hating our cars, that’s still a large part of it. (Read More…)