#exotics

At a private event in Rome this week, Ferrari introduced its newest model — the Roma. Described by Ferrari Commercial Director Enrico Galliera as an automobile for “people who would like to drive a sports car, or a Ferrari, but are a little bit afraid of Ferrari and sportscars,” it boasts one of the worst marketing taglines imaginable.

It also has a key fob that’s embarrassing to carry around — assuming shame is an emotion still within your repertoire.

While high-performance exotics aren’t widely known for being tasteful, Ferrari has always had a thin veneer of respectability brands like Lamborghini lacked. Owning one gave off the impression that you might have a mild appreciation for brand heritage or some interest in motorsport. At the very least, the prevailing prejudices would presume you were a probably a car snob with strong opinions and nuanced tastes.

Unfortunately, the Roma (Rome) and its gaudy key are helping to dissipate that formerly effective illusion.

On Wednesday, Ferrari introduced the SF90 Stradale — the Italian marque’s first plug-in hybrid.

The car, which represents a changing of the guard for exotics, starts with an F154 V8 engine that the company claims has been worked over to a point where it can no longer be directly compared to the exiting architecture. While the twin-turbo V8 produces 769 horsepower by itself, three electric motors lend a further 216 ponies, making for an all-wheel-drive vehicle with a grand total of 986 hp.

Italian design firm Zagato has a way with making things red and black — and extra angular. Why, just look at what they did to a standard Nissan Leopard in turning it into the Stelvio. And while the Stelvio’s integrated fender mirrors and overall level of crazy isn’t to everyone’s taste, general favor has always fallen upon Alfa Romeo’s ’90s Zagato model, the SZ.

Come and have a look.

Following the Scottsdale auction season, dealers at the top end of the collector car market breathed a collective sigh of relief. As the the New York Times headline put it, the auction action proved that prices “ Soften but Don’t Crash.” Maybe so, but there’s a hidden dynamic involved. “People tend to forget that the auction houses work just as hard at reducing the sellers’ price as they do on getting the buyers to pay it,” says Mike Nicholl, proprietor of Las Vegas’ Classic and Collectible Cars. In other words, the results simply reaffirm that car sellers’ willingness to take a hit currently matches buyers’ bargain-hunting budgets. The General Manager of Lamborghini Bergen County (NJ) agrees. He says pre-owned inventory levels are up, but the deals are still going down. “More people are hurting, looking to get out of their cars,” Alan Greenfield says. “But the lower prices are attracting new buyers.” Despite the market’s recent diet of anti-gravity pills, or at least away from the people dispensing same, there are signs that the high end market is headed for collapse.