This has never happened to me before. Four different women complimented me on this vehicle. I’m guessing they were somewhere between 25 and 45 years old – it’s really difficult to tell these days. They were all fit, attractive (-ish), wore fancy sunglasses, and carried equally fancy bags which complemented their outfits. They all loved this baby Range Rover. To them, it represented an essential accessory that would complete them. That, my friends, is a marketing success.
It seems Mrs. Beckham (and Range Rover) may have to deal with another brand knocking-off her style, thanks to Landwind’s introduction of the E32 soft-roader SUV.
In a week we will post our first full review of the all-new and all-controversial 2014 Jeep Cherokee. The new Jeep isn’t just raising eyebrows for the love-it or hate-it styling. Or the resurrection of the Cherokee badge. Or the constant delays in production. Or the transverse mounted engine. Or the lack of solid axles. None of that laundry list seems to cause as much discussion around the automotive water cooler than ZF’s 9HP 9-speed transmission. Click past the jump for a deep dive into the tranny with more speeds than my bicycle. If you don’t want to explore transmissions in detail, don’t click. You have been warned.
Kia may be dumping its generally bland model names for the increasingly favored “alphabet soup” paradigm, but Land Rover has gone the opposite direction, naming its “LRX” concept the Range Rover Evoque at its official unveiling [presser here]. Ironic, considering that the alphanumeric crowd is forever insisting that its unintelligible gobbledygook conveys an upmarket image. How very provoq-ative…