General Motors took the step of killing off Chevrolet in Europe earlier this year, and has long attempted to position Opel and Vauxhall as mainstream but slightly more premium offerings (analogous to how Volkswagen was once marketed in the United States). And that makes news of a new line of budget cars all the more confusing.
Opel’s Fiesta fighter has just bowed in Europe, and for once, we don’t have to feel like we’re missing out.
The internet is littered with half-hearted, nonsensical clickbait encomiums to products that have a “notgonnahappen.com” chance of ever coming to our market. But this time, it’s different – sort of.
Despite a flimsy dealer network, a lack of diesel engines and a poisonous brand, GM still hasn’t given up on the idea of making Cadillac a global luxury brand that can sell cars in Europe.
For a brief stretch of time, Jeep did business in the UK as a purveyor of authentic American SUVs. The Cherokee, Wrangler and Grand Cherokee had a respected niche, even if they didn’t sell in particularly large numbers. And then it all went down the tubes.
Most car advertisements tout the abundance of features that the car offers: big engines, advanced electronics and sexy styling. Not this one.
Though diesel rules the delivery fleet in Europe, Nissan would like fleet managers to leave oil-burning behind for the all-electric e-NV200.
Much like it has in the United States, Uber and other ride-sharing services have upended the traditional taxi in Europe. Just like the U.S., taxi operators have protested the disruption the new services have caused upon them, citing the lack of properly licensed drivers and thoroughly maintained vehicles as a reason to bring them in line with the same regulations they already are mandated to follow. However, unlike the U.S., European taxi drivers took their complaints to the streets, and then some.