The Truth About Cars » Essex http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 30 Oct 2014 14:34:11 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Essex http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Editorial: The Game Changer That Never Was http://www.thetruthaboutcars.com/2014/10/editorial-game-changer-never/ http://www.thetruthaboutcars.com/2014/10/editorial-game-changer-never/#comments Tue, 28 Oct 2014 16:21:43 +0000 http://www.thetruthaboutcars.com/?p=937138 Canada is in an uproar of another “game changer” from the Blue Oval, but it’s got nothing to do with enthusiasm over Ford sedans. For months, news of new investment at Ford’s two engine plants in Windsor, Ontario has been making the rounds. The supposed story was that Windsor would get a new family of […]

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Canada is in an uproar of another “game changer” from the Blue Oval, but it’s got nothing to do with enthusiasm over Ford sedans.

For months, news of new investment at Ford’s two engine plants in Windsor, Ontario has been making the rounds. The supposed story was that Windsor would get a new family of small, fuel-efficient engines, and possibly even hybrid powertrains. The (wishful) thinking was that the profitable assembly of these powertrains might lead to small car production in Canada.

This past week, it emerged that Windsor would not get the new engine family, which would apparently have led to the creation of 1,000 direct jobs and as many as as 9,000 indirect jobs. Both Ford of Canada and the Ontario and Canadian federal governments could not agree on how large of a subsidy would have to be given out to bring the engine assembly to Ontario.

In the aftermath, new details are emerging. For starters, the investment was slated to go to Mexico (where small cars like the Fiesta are built), and Unifor, Canada’s auto worker union, tried to “steal the program”. Unifor’s Jerry Dias noted that the engines are destined for assembly plants in Mexico and there was a “heavy ask” from Ford in terms of subsidies.

This makes perfect sense: small cars are notoriously unprofitable, and building their powertrains in a high-cost jurisdiction makes little sense. Ford is rumored to be moving production of the Fiesta to Thailand, since Mexican assembly isn’t leading to a profitable North American-spec Fiesta. The idea of Canadian production of the Fiesta, or another small car, is a bit of a pipe dream.

On the other hand, all is not lost for Canadian manufacturing. Ford recently committed to building the next-generation Edge at their Oakville Assembly Complex, which means an additional 1,000 jobs. And the Windsor plants are currently building large V8 engines for Ford’s popular pickup trucks. Some outlets have suggested that the left-leaning Ontario government was interested in the smaller engines, since it sees fuel efficient small cars as the way of the future. But the sales data and consumer appetite for big pickups on both sides of the 49th Parallel suggest that Windsor’s current product portfolio – the 5.0L Coyote V8 and other larger engines – is the right one for current market conditions.

 

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Ecoboost May Put The Squeeze On Ford’s Canadian Engine Plants http://www.thetruthaboutcars.com/2013/02/ecoboost-may-put-the-squeeze-on-fords-canadian-engine-plants/ http://www.thetruthaboutcars.com/2013/02/ecoboost-may-put-the-squeeze-on-fords-canadian-engine-plants/#comments Thu, 28 Feb 2013 18:16:18 +0000 http://www.thetruthaboutcars.com/?p=479458 Ford’s plan to ramp up production of their Ecoboost engines may negatively impact the Blue Oval’s Essex engine plant in Windsor, Ontario. The Essex plant, which currently employes 800 workers and operates with three shifts, is in danger of moving to two shifts as Ford’s V8 engines are increasingly replaced by the forced-induction 4-cylinder engines. […]

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Ford’s plan to ramp up production of their Ecoboost engines may negatively impact the Blue Oval’s Essex engine plant in Windsor, Ontario.

The Essex plant, which currently employes 800 workers and operates with three shifts, is in danger of moving to two shifts as Ford’s V8 engines are increasingly replaced by the forced-induction 4-cylinder engines. Essex produces the 5.0L V8 engine used in the F-150 and the Mustang.

According to the Windsor Star, the Canadian Auto Workers union says that the total volume of engines isn’t expected to decrease for 2013, but the next-generation Mustang’s likely move to an Ecoboost powertrain could bring lower demand for the V8. The addition of an Ecoboost Mustang is expected to increase its profile across the Ford lineup, with 95 percent of Ford’s cars offering it as an option (up from 90 percent currently).

On the bright side, the V8 doesn’t seem to be going anywhere. Despite the Ecoboost’s popularity, a majority of F-Series buyers opt for the V8, – heavy-duty vehicles still rely on the naturally aspirated V8 for their motivation, while the Ecoboost makes up 40 percent of F-150 sales (V6s account for 53 percent overall). Meanwhile, Ford’s Oakville plant, which assembles the Edge and Flex crossovers, is slated to get an all-new global platform and add hundreds of jobs (largely composed of previously laid-off workers).

But nothing is a given with respect to Ontario’s auto manufacturing sector, and even though strong F-150 sales are keeping the Essex plant busy, nobody ever expected Oshawa to lose their truck plant either.

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Sign of the Times: Badvertising Edition http://www.thetruthaboutcars.com/2009/06/sign-of-the-times-badvertising-edition/ http://www.thetruthaboutcars.com/2009/06/sign-of-the-times-badvertising-edition/#comments Thu, 04 Jun 2009 08:32:37 +0000 http://www.thetruthaboutcars.com/?p=317770 What do you do when your £50,000 ($82,000) Range Rover requires, in the span of 42,000 miles, the following repairs? Six front ball joints; Four front arm bushes [bushings?]; One new seat base; Front and rear [near side?] struts; Air conditioning system; Anti-roll bar bushes; and A “full” suspension unit According to the Daily Mail, […]

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What do you do when your £50,000 ($82,000) Range Rover requires, in the span of 42,000 miles, the following repairs?

  • Six front ball joints;
  • Four front arm bushes [bushings?];
  • One new seat base;
  • Front and rear [near side?] struts;
  • Air conditioning system;
  • Anti-roll bar bushes; and
  • A “full” suspension unit

According to the Daily Mail, if you’re a Colchester, Essex, UK, man, you invest a bit of money in some vinyl decals, adorn your POS Range Rover with them, park it in front of the dealer and leave it there for any and all dealership visitors to see. And, because you’ve parked it on a public street, the dealership has no recourse to have the vehicle removed!

Workers at the dealership refused to identify the owner of the lemon. A spokesman for Jaguar – Land Rover says that all the repairs for the Range Rover have been performed under warranty and adds, “However, we are disappointed this customer’s experience has been unfortunate and as such we have made a goodwill offer towards helping him into a new vehicle.”

A generous offer on the face of it, but what about the man’s time and aggravation? Is that only worth a new Jaguar or a new Range Rover? Good luck to Mr. Anonymous.

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