Ford is launching a reality TV show dubbed *groan* Escape Routes, which will run for 6 weeks on NBC’s 8 P.M. Saturday night slot and on mun2 (a Hispanic network) at 11 P.M, starting on March 31st. Participants will ostensibly drive around in the 2013 Escape as overly dramatic music and poorly scripted lines spew forth. As if the concept weren’t nauseating enough, participants on the show will apparently interact with fans of the show online to “tap into the fabric of the local culture”.
Posted in Future Vehicles, Marketing, New Cars, News Blog
Tagged as 2013 ford escape, cuv, escape routes, Ford, ford escape, Marketing, social media, SUV
Tagged as 2013 ford escape, cuv, escape routes, Ford, ford escape, Marketing, social media, SUV
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