Tag: es250

By on June 4, 2010

As a nameplate, Lexus is now old enough to consume alcohol in all fifty states. Make no mistake, though: the brand Lexus has become is not the brand it was perhaps originally intended to be. Toyota and Nissan each launched with a (mostly) clean-sheet big V8 sedan and a warmed-over home-market showroom filler. For Nissan, the lineup was a short-wheelbase version of the all-new “President”, badged Q45, and a long-in-the-tooth Leopard coupe, yclept M30. Toyota introduced its “F1″ global flagship as the Lexus LS400. To keep the new LS from being lonely in the showrooms, a quick nose job was done on a JDM faux-hardtop midsizer, and the ES250 was born.

Perhaps the Japanese thought they could win the “D-class” battle against BMW and Mercedes-Benz as easily as they’d destroyed the British motorcycle industry or humiliated the American attempts to build subcompact cars. It didn’t quite work out that way. The Q45 badge moved to the rather dismal Nissan Cima before completely fading away. The M30 was a sales catastrophe, to put it mildly. While the current LS460 does about the same annual volume in the United States as the Mercedes-Benz S550, it does so with a base price that is almost $23,000 below that of the Benz.

It was the humblest of the original four offerings from Lexus and Infiniti that would go on to conquer, if not the world, then at least the continent of North America. Today, Lexus is one of the top-volume luxury brands in the market. Its killer Camry-derived duo of ES 350 and RX350 perennially occupy the top of their segments’ sales charts, generating over 100,000 sales per year. Lexus is one of the most famous success stories in the industry, but it began with a straight badge-engineering job of a nearly obsolete car.

(Read More…)

Recent Comments

  • Re: Reader Review: 2014 Cadillac ATS

    Lie2me - Yeah, I found the interior surprisingly cheap looking
  • Re: Reader Review: 2014 Cadillac ATS

    319583076 - I thought the same thing, although I was relieved when I saw it wasn’t DW’s review. Too early in the AM for me to read his two minutes hate.
  • Re: Reader Review: 2014 Cadillac ATS

    tresmonos - Jesus Christ. Great review. This is what GM gets for not putting much weight into a Quality drive fleet. They have a few, but nothing on the magnitude that I...
  • Re: Comparison: 2013 Tesla P85 vs. 2015 Tesla P85D

    mr.cranky - I’ve never seen a single good post from bigtruckstroll. Otherwise, I would love to own a Tesla. Maybe if I hit the lottery down the road....
  • Re: Reader Review: 2014 Cadillac ATS

    Lie2me - “Electrical gremlins” are the scariest words in the automotive world. You’re a mechanic and the last thing I want to see you do when I ask you...
  • Re: Junkyard Find: 2001 Pontiac Aztek AWD

    greaseyknight - Quite possible that it was a headgasket or lower intake manifold gasket that caused its demise as 3400’s are know for both of those issues. Once...
  • Re: Reader Review: 2014 Cadillac ATS

    SayMyName - Good to see an actual owner’s perspective on why those who have stayed away from the GM – er, Cadillac – store should be considered some of...
  • Re: Reader Review: 2014 Cadillac ATS

    ajla - How do the lease offers compare?
  • Re: Reader Review: 2014 Cadillac ATS

    Maymar - It does seem rather befitting of GM to build the best BMW outside of Bavaria, just as BMW decides they don’t need to be building BMWs anymore, and it...
  • Re: Reader Review: 2014 Cadillac ATS

    TMA1 - Americans are obsessed with gimmicks, and car companies are obsessed with cost-cutting. Hence, glitchy, half-baked electronics. And is anyone bothered by that...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States