Ferrari Fights The Future

Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.

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Enzo Please!

Next up in our impromptu series of car ads featuring spurious comparisons: the Smart as Supercar. Not buying it? Hey, it’s still better than comparing your car to a pair of socks.

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  • TCowner We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.
  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.