The Truth About Cars » entry luxury http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 27 Jan 2015 15:00:39 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » entry luxury http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Mercedes-Benz CLA And Audi A3 Are Selling At An Identical Pace In The U.S. http://www.thetruthaboutcars.com/2015/01/mercedes-benz-cla-audi-a3-selling-identical-pace-u-s/ http://www.thetruthaboutcars.com/2015/01/mercedes-benz-cla-audi-a3-selling-identical-pace-u-s/#comments Sun, 25 Jan 2015 13:30:18 +0000 http://www.thetruthaboutcars.com/?p=988234 The Mercedes-Benz CLA-Class and Audi A3 attained almost identical levels of popularity in the United States in 2014. True, Mercedes-Benz sold 27,365 CLAs over the last twelve months; Audi sold only 22,250 A3s during that period. That’s 23% more CLA sales than A3 sales. • GLA arrival didn’t slow down CLA • A3 and CLA […]

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A3 vs CLA sales chartThe Mercedes-Benz CLA-Class and Audi A3 attained almost identical levels of popularity in the United States in 2014.

True, Mercedes-Benz sold 27,365 CLAs over the last twelve months; Audi sold only 22,250 A3s during that period. That’s 23% more CLA sales than A3 sales.


• GLA arrival didn’t slow down CLA

• A3 and CLA increasingly popular, but not yet top sellers


But you’ll remember that the CLA arrived at the end of 2013’s third-quarter. The A3 sedan, a replacement for the A3 hatch which never sold as often as this new car, began trickling into dealers in February of this year but wasn’t readily available until April.

Over the final three-quarters of 2014, Audi USA reported 21,387 A3 sales, 151 more than the figure achieved by the CLA over the same period.

CLA250With great frequency, the vehicles marketed by rival German luxury brands aren’t necessarily direct competitors. The CLS, for instance, is a $66,000 sedan with no diesel option; Audi’s A7 is a $66,000 hatchback with diesel availability. S-Class pricing starts 28% beyond the BMW 7-Series’ base MSRP. The E-Class Benz is available as a wagon; BMW’s 5-Series is sadly offered as a ghastly hatchback instead.

The members of this entry-level duo, however, could hardly target the other with greater precision. They are closely aligned in terms of pricing, are available with turbocharged four-cylinders, and send power to the front or all four wheels.The fact that they sell at the exact same pace speaks volumes about the differing tastes of consumers who are looking for the same type of car. 50.184% of the clientele goes Audi’s conservatively-designed direction; 49.82% head to the Mercedes-Benz showroom for swoopier styling.

Mercedes-Benz made greater headway at the end of 2014. Q4 sales, at 9158 units, accounted for one-third of the CLA’s year-end total. Granted, year-over-year volume in the fourth-quarter plummeted 22% compared with the same period one year earlier when the CLA was the freshest produce on the shelves. But fourth-quarter volume rose to the highest level of the year, as if to clarify that the arrival of the GLA crossover/hatch was not going to have an impact on the CLA’s success. The GLA went on sale in September. Q4 volume for that vehicle totalled 5893 units.

At Audi, the fourth-quarter also represented the best period yet for the A3, though at 7581 units, the Audi was well back of the Benz. Audi’s GLA-fighting Q3 went on sale in August. 1092 were sold in September but monthly volume in the fourth-quarter predictably fell from that high. 2319 Q3s were sold between October and December.

2015 Audi A3 sedanAs for other potential competitors, the more performance-oriented BMW 2-Series (including leftover copies of the 1-Series) earned the business of 7345 U.S. customers in 2014, the second-lowest year ever for the 1-Series/2-Series family. More than 13,000 1-Series’ were sold in 2010. Buick Verano volume slid 4% to 43,743 units. Acura ILX sales dropped 13% to 17,854.

Top-tier luxury nameplates are both more expensive and significantly more common. BMW’s wide-ranging 3-Series/4-Series family generated a 19% increase to 142,232 sales in 2014. Mercedes-Benz sold more than 75,000 C-Classes and more than 66,000 E-Classes in a down year. The Lexus ES, BMW 5-Series, Lexus IS, Audi A4, Infiniti Q50, Lincoln MKZ, Cadillac CTS, and Cadillac ATS each produced more U.S. sales in 2014 than either the CLA and A3, as well.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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May Sales Analysis: “Premium” and Large Family Sedans http://www.thetruthaboutcars.com/2010/06/may-sales-analysis-premium-and-large-family-sedans/ http://www.thetruthaboutcars.com/2010/06/may-sales-analysis-premium-and-large-family-sedans/#comments Thu, 03 Jun 2010 20:57:41 +0000 http://www.thetruthaboutcars.com/?p=358050 Ah, segment analysis. Each automaker has its own product strategy, and none of them are designed to make apples-to-apples comparisons easy. So we’ve lumped large family sedans from automakers with a mass-market sedan positioned above their mainline D-segment sedan (Impala, Azera, Avalon, Taurus) in with entry-premium FWD cars like the ES350 and Buick LaCrosse. Since […]

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Ah, segment analysis. Each automaker has its own product strategy, and none of them are designed to make apples-to-apples comparisons easy. So we’ve lumped large family sedans from automakers with a mass-market sedan positioned above their mainline D-segment sedan (Impala, Azera, Avalon, Taurus) in with entry-premium FWD cars like the ES350 and Buick LaCrosse. Since we’re comparing a nebulous segment anyway, we threw in the entire sales performances from entry-premium brands like Volvo, Saab and Acura. Not a perfect comparison in many ways (Impala would be better compared to the D-segment sedans below, for starters), but then we’re not charging you a damn consulting fee, are we?

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Buick Regal Announced http://www.thetruthaboutcars.com/2009/11/buick-regal/ http://www.thetruthaboutcars.com/2009/11/buick-regal/#comments Thu, 12 Nov 2009 01:11:43 +0000 http://www.thetruthaboutcars.com/?p=335049 The American version of a Chinese rebadge of a German sedan to be built in Canada will be available at your local Buick dealer starting in the second quarter of next year. According to GM’s presser, the new Regal will initially be offered with the direct-injected 2.4 Ecotec, making 182 hp. Which, you gotta say, […]

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The American version of a Chinese rebadge of a German sedan to be built in Canada will be available at your local Buick dealer starting in the second quarter of next year. According to GM’s presser, the new Regal will initially be offered with the direct-injected 2.4 Ecotec, making 182 hp. Which, you gotta say, doesn’t sound like luxury-level motivation for a 3,600 lb car. A 2.0 turbocharged version with 220 horsepower will be offered later next summer. There will be no manual transmission option (both get 6-speed autos), and in a weird turn towards the Acura side of life, only one trim level (CXL) will be available. Accordingly, the 2009 Acura TSX and Volvo S60 are shown as competitors, although the 2.4l Buick comes up short of both in standard horsepower and rear headroom. In the real world though, GM picked some pretty safe competition: the S60 sold under 9,000 units in 2008 while the TSX sold just under 32,000 units. The Regal competition that Buick should really be worried about is its slightly-larger, more-optionable Epsilon II platform-mate, the LaCrosse.

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