By on April 17, 2017

2016 Toyota Prius - Image: Toyota

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick. (Read More…)

By on March 23, 2010

Japan’s Mag-X [via Autoten] brings us this rendering of a Toyota low-cost car, said to be planned for a 2012 launch in India’s hot-hot entry-level car market. Expected to weigh about 1,322 lbs, Toyota’s Tata Nano-fighter is said to have an 800cc two-cylinder engine mounted out back (alá Nano).

(Read More…)

By on January 12, 2010

Ad aspera per Astra? (wikimedia)

In 1994, you could buy a base model Saturn for $9995 plus tax, tag and dealer fee. In 2002, you could buy a base model Saturn for $9995 plus tax, tag and dealer fee. In 2010, you may very well be able to buy an entry level Saturn for….
(Read More…)

By on January 5, 2010

Honda's New Small Concept

Honda, Toyota, Ford, Chevy, Tata, Renault and Volkswagen are all gunning for India’s small car market, with a number of new models unveiled or featured at today’s India Auto Expo. Some, like the Renault ULC, or “Ultra Low Cost” car still haven’t been revealed. For a look at some of the competitors that are on the road or have just been unveiled, check out our gallery below. With Toyota and Volkswagen publicly aiming for ten percent market share (and others surely hoping for a similar performance), the competition couldn’t be more cutthroat.

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