#enthusiasm

When Buick announced that it would not be rebadging the Opel Insignia OPC as the Buick Regal GS, and that instead of the OPC’s all wheel drive and turbocharged V6 we’d be getting a front-drive turbo four performance model, I was a bit skeptical. On paper, the proposed GS just didn’t seem different enough from the turbo model (which I liked well enough as-is) to elicit much initial enthusiasm. But this is why we drive cars instead of just comparing spec sheets: having spent some time alone with the GS, I’m happy to report that my skepticism was entirely unnecessary.

It’s one thing to see a forthcoming performance-model prototype, say an Audi RS4 Avant or a Porsche 991 Turbo, tearing through the “Green Hell.” But it’s quite another to watch one unreleased prototype pass another camo-clad warrior, previewing autobahn battles that are still a good year away. It should come as little surprise that the new Porsche Turbo was able to get around Audi’s speedwagon by diving inside, but given the Audi’s slower line, the cornering-speed battle is closer than you might think. Besides, try taking the kids to hockey practice in an ‘elfer Turbo…

The guys who hang out at forums comparing turbocharged European hatchbacks that will never come to the US market (and which they wouldn’t buy if they did) have a new hypothetical plaything to consider: the upcoming Mercedes A-Class AMG hatch. 320 HP turning all four wheels is the basic proposition, with these exterior looks and this interior. And if the Golf-body looks just don’t jive with your idea of what makes a Mercedes, imagine the same package in this “baby CLS” body, with extra-large cupholders and other “tuned for American tastes” goodness. Myself? I like the idea of a blinged-out Mercedes STi.

With Audi and Peugeot dominating the last several Le Mans races using diesel technology to outlast the competition, it seems that the famous French race is becoming the premiere stage for developing and highlighting the latest fuel-saving technology. And why not? Most marketing of new fuel-saving technology highlights the preserved performance and enhanced reliability as much as pure energy savings alone. And leadership in this suite of attributes is about to receive a little more competition, as Toyota announces that

In 2012, Toyota will take part in several races of the FIA World Endurance Championship, including the Le Mans 24 Hours, with a prototype “LMP1” car featuring a gasoline-electric hybrid powertrain.

Get Hyundai on board, and bring BMW’s new i brand into the mix, and the international racing business could be re-energized by the competition to demonstrate the perfect compromise between performance, reliability and efficiency. As many of the top racing series see declines in viewers and manufacturer participation due to their increasing irrelevance to mass-market vehicles and brands, the golden age of endurance racing could just be dawning.

The last time we watched a hotted-up Opel Astra GTC tear around the ‘ring, I reckoned

it’s fairly unlikely that [GM] would bring a 290 HP, limited-slip, six-speed hot hatch to the Buick brand any time soon. Or is it? The line for “Mr Euro”-style self-delusion forms here…

I’m still skeptical about a 290 HP version, but a 200-ish HP GTI-fighter is making more sense… especially after seeing mules of the Astra GTC at GM’s Milford Proving Grounds earlier this week. And GMauthority reports that

according to sources, the Astra has been green-lit to become a Buick. The name is unknown, but it’s possible that it will wear the Verano nameplate, with some sort of a specifying moniker.

The Verano sedan is tipped as a “comfort-first” model, but a sporty, premium hatch-coupe variant could help Buick drive its buyer age even lower. Especially now that Acura has let its Integra/RSX legacy wither on the vine. But then, it sounds like the Buick boys don’t need encouraging on this front…

Michael Karesh may have been one of the few writers to review the Hyundai Veloster without the expectation of a truly sporting drive, but even he concludes that

Those who insist on go with their show needn’t despair, only patiently wait for the turbo Hyundai’s not yet talking about.

Because Hyundai’s European executives started talking about a turbo version prior to the launch date, and Hyundai Motor America still rolls its eyes at the mere mention of a turbo Veloster, I wasn’t optimistic. But between a recent explosion of US-based spy shots of Veloster Turbo mules (both in Death Valley and near HATCI in Michigan) and a 210 HP ARK Performance-tuned Veloster Turbo heading to SEMA, I’m beginning to share Karesh’s opinion that the Veloster Turbo is an inevitability for the US market. Besides, Hyundai has earned a little fuel-burning frivolity: its year-to-date combined full-fleet fuel economy (CAFE) is 35.9 MPG, just over the 2015 standard of 35.5 MPG.

The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels remain improbably robust (in per-capita and per-GDP terms) despite the recent “Carmageddon.” But GM waded into the fray anyway, running the anti-cycling ad seen above in several campus publications (via bikeportland.org), likely in hopes of fighting against the kuruma banare phenomenon that began with Japanese youth abandoning cars and has progressed to a full-blown national love affair with bicycles. But cyclists are a passionate bunch, and GM’s ill-advised ad prompted a torrent of Twitter protests ( see for yourself), eventually causing the automaker to apologize and pull the ad.

GM’s Tom Henderson tells the LA TimesThe content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody. We have gotten feedback and we are listening and there are changes underway. They will be taking the bicycle ad out of the rotation…. We respect bikers and many of us here are cyclists.In other words, this is the ultimate proof that outsourcing ideas to consumers is lazy and ineffective. A good marketer would have instantly seen the problem with this entire ad concept and tossed it (and the Deans Lister who came up with it) as soon as he saw it. There are basically two reasons to bicycle: because you have to or because you want to. Those who have to bicycle can’t afford new cars, while those who want to cycle are going to be alienated by any slight to their passion… especially from a company like GM. In other words, an ad like this is not only ineffective, it exacerbates the nascent antipathy to automobiles among young people.And make no mistake: automotive ambivalence among young people is growing. As someone who lives in America’s cycling and hipster capital, I can confirm that carlessness is cool… and cycling as a lifestyle choice is even cooler. As I wrote two years agoHistorically, America’s youth have flocked to Automobiles as a tool of personal freedom, an escape pod from the world of adult responsibilities and a way to connect with other young people. Today, these crucial marketing values have been stood on their heads.If a young person does buy a car, it’s almost always because they need it for their job. Though debt, insurance, maintenance and speeding tickets are the real-life downsides of auto ownership, the crucial issue in the uncooling of cars is the image of car ownership as a a complex of obligations all of which add up to less freedom. The automobile has become a tool for connecting people to their responsibilities, a symbol of debt and talisman of that youth anti-icon, the beaten-down, middle-aged commuter. And what’s less cool than that?This perception has only increased in recent years, fueled by a cultural “perfect storm” of generational changes. Indeed, today I’m even less optimistic about the car’s cultural relevance than I was when I concludedAmerica will not stop being the giant, spread-out country in which cars are the major mode of transportation. But the fact that there are nearly as many cars as people in this great land means that the auto industry is ultimately a victim of its own success. Still, if the industry is able to connect with the values that are leading young people away from automobiles, there’s a chance to check this trend.But it won’t be easy, because young peoples’ expectations of automobiles are actually rising. If automakers are able to offer vehicles which can embody fun, freedom, practicality, efficiency and timeless design, there’s a chance to refocus the youth market’s desire onto automobiles… Recapturing the cool is a major task for the automotive industry, and fighting this perfect storm of cultural changes won’t be easy. This is a marketing, development, design, and technology challenge that makes getting consumers to consider GM look like, well, child’s play.And yet, ironically, here is GM flaunting its complete ignorance of this crucial cultural dynamic with a single ad. And not for the first time. A 2005 ad that ran in the Vancouver area displayed the same out-of-touch insecurity, bashing public transportation and offering a Chevrolet Cavalier as its alternative.

What do you add to footage like this? Watching a station wagon tear through tight corners and uneven road at an improbable rate of speed is one of life’s pleasures that needs no embellishment. So don’t waste time wondering whether this 450 HP AWD assassin is coming to the US, or what it would cost if it did. There’s plenty of time for that later. For now, simply enjoy…

With ‘ring times back in the news thanks to a new feud between Dodge’s Viper ACR and Lexus’s LFA, GM took its forthcoming Camaro ZL1 to the Eifel Forest to record its own time. The best lap time of 7:41:27, according to Motor Trend, was set by lead development engineer Aaron Link (some outlets are reporting the time was actually set by GM NA President Mark Reuss himself), although Reuss does have some his own impressions to add, telling MT

“It’s power all the time, capability all the time, and the steering and tractability of the car is just phenomenal,” he told us. Reuss also told us that this Camaro easily (and often) hit speeds of 170 mph on the ‘Ring’s back straight, and that even from those speeds the ZL1 exhibited, “Some serious braking power.” Reuss added, “We never faded the brakes on it… It’s one of the easiest cars I’ve ever driven to drive fast and hard. Everybody’s going to have a good time with it.”

But is the ZL1’s time, as Reuss apparently told TrueCar, “the fastest lap time recorded by ANY production vehicle costing less than $75,000”?

Yes, the Model S can fit eight… just not legally. Meanwhile, those are some pretty small kids in the old-school, rear-facing jumpseats (they’re only approved for passengers under five feet tall). But hey, it’s Elon Musk’s party, and he’s free to say whatever he likes until the car is actually on sale.

Speaking of which, it seems that the multiple versions of the Model S will not only be differentiated by range (with 160,230 or 300 miles of range) but Autocar reports there will be a performance version of the 300-mile car as well, which will hit 60 MPH in 4.6 seconds instead of the standard 5.5 seconds. The 160-mile version is reported to cost around $50k, the 230-mile version about $60k, the standard 300-mile version around $70k and the performance version will hit $80k. For a taste of the Model S’s performance, hit the jump for a brief, chauffeured test ride video.

Perhaps you already know a little about this car from a previous post, but let’s look a little deeper into what makes an engine swap in a Fiero so positively epic.

I like to tout myself as the youngest full-time auto writer in the industry, but sometimes it backfires – like when an Acura exec came up to me on my first press trip (at 19 years old) and warmly told a few assembled journalists and PR types that he hadn’t seen me since I was this big.

On the other hand, my youth gave me particular insight into two products that launched within the last month, and are aimed squarely at my demographic – the Hyundai Veloster and the Chevrolet Sonic. Both cars launched at the 2011 North American International Auto Show, though their reception couldn’t have been more different.

Recently a video surfaced from the Frankfurt Auto Show, depicting Volkswagen CEO Martin Winterkorn puzzling over the remarkable quality of Hyundai’s latest Golf competitor, the European-market i30. But if Herr Professor Dr. Winterkorn seemed perturbed, and he certainly did, it wasn’t simply because of one car, even one aimed at the heart of his empire. The i30 is simply the latest in a string of strong Hyundai products that are rapidly erasing memories of the brand’s budget-basement roots. In an industry that likes to compare itself to the fashion business, Hyundai is hot. So much so, in fact, that TTAC readers are likely beginning to tire of hearing about it.

And when brands are hot, especially on the strength of their mass-market offerings, the next logical step is to build a halo car that reflects the values that made them so popular. But Hyundai’s unconventional positioning, selling everything from a $15,000 Accent to a $60,000 Equus, and its mandate to reflect “Different Thinking” mean a traditional halo car is out of the question. Enter the Veloster. Or, as Hyundai calls it, the “reverse halo car.”