Tag: ELR

By on February 20, 2014

2014_cadillac_elr_f34_ns_21314_600
A niche vehicle is one that serves a very specific set of buyers with a vehicle that’s defined by a specialized and uncommon or unique role; and is often knowingly sold in low numbers to satisfy that dedicated group. Sometimes it’s to test a market: The Miata created its own niche in the 1990′s, and became a role model for modern product, like the S2000 and BRZ/FRS. Other are more esoteric niches, like the Nissan Murano CrossCabriolet. Sometimes, niche cars bring buyers to a brand that they would not have thought about before.

Currently, one of our most popular niches is the hybrid segment, dominated by the Toyota Prius. Chevrolet threw their hat into the ring, inadvertently, with the Volt. Though primarily an electric car, it does run the gas engine as a series hybrid with engine lockup if needed for maximum efficiency. The sales have been mediocre, pushing just over 23,000 units in 2013. The Prius? It sold over 145,000 units in the same time period..

Is it any wonder, then, why 43% of Cadillac’s dealers aren’t willing to take the up-market, $75,000 (before $7,500 Federal tax credit) Cadillac ELR? It’s a niche of a niche. And it’s an expensive one for dealers to take a risk on.  (Read More…)

By on January 29, 2014

2014 Cadillac ELR

If you should become one of the early adopters who purchase a Cadillac ELR soon, the brand has announced that they will throw in a free charging station as a gift for paying $75,000 over the next 36 to 72 months for the luxury plug-in hybrid.

(Read More…)

By on January 22, 2014

2014-Cadillac-ELR. Photo courtesy AutoGuide.com

If you thought the $75,000 price of admission for ownership of the 2014 Cadillac ELR was too high, the luxury automaker may have another option for your consideration: A lease contract of $699/month with a few stipulations.

(Read More…)

By on December 18, 2013

2013 Chevrolet Volt Exterior-002

Prior to stepping down as CEO of General Motors, Dan Akerson made a few mentions about an EV similar to the Volt that would possess a 200-mile range on a single charge with an on-board generator that could run on gas, diesel or natural gas. He also hoped the car would sell for around $30,000.

(Read More…)

By on November 29, 2011

TTAC has long held that GM should have initially sold the Volt as a Cadillac, putting its newest, most high-tech drivetrain in a luxury car that could support its high list price. Of course the bailout made a CadiVolt a touch too elitist, which led to GM canceling production plans for its Converj Concept coupe. But with plans back on to sell a Converj-inspired ELR coupe, a new question arises: can Cadillac really charge significantly more than the Volt’s $40k-ish MSRP without doing more than simply rebodying the Volt in Cadillac’s Art & Science styling? Automotive News [sub]‘s Rick Kranz reckons Cadillac could do more, and thinks that the ELR could end up with rear-wheel drive.

(Read More…)

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