Denso, the automotive electronics supplier with close ties to Toyota, has signed an agreement to buy $25.4 million worth of stock in the Sharp consumer electronics company. Denso says that the goal is to create new technologies that “improve the comfort, safety and convenience of vehicles by integrating vehicle technologies with home electronic technologies.”
Big news out of Dearborn; the Blue Oval will be adding buttons to its MyFord Touch infotainment system, but they won’t be getting rid of the maligned touchscreen system entirely.
Are in-car CD players the mark of a vehicle aimed at geezers? According to an Automotive News report, the CD may be going the way of the cassette or 8-track player in certain cars – namely those aimed at younger, “Gen Y” buyers, who use smart phones as music devices.
Editor’s Note: Ladies and gentlemen, please welcome Byron Hurd of SpeedSportLife, in his TTAC debut.
There has been an almost-palpable sensation of glee propagating through the various import-leaning car communities I frequent. For nearly two years, they’ve had to sit back and listen to the other guys relentlessly gushing about domestic brand turnarounds. With only a few notable speed bumps, it has been a pretty good run so far for post-bailout Detroit. Market share is up; buyers are coming back; product is improving–a sad state of affairs for the import fanboy. Then, out of nowhere, those cunning deviants over at Motor Trend—known of course for setting the magazine landscape ablaze with their out-of-left-field criticisms and take-no-prisoners, “gotcha”-style journalism—dropped a Molotov cocktail into this Texas-desert-dry landscape of domestic love.
Key quote: “What I have done is, I have shown that in the fault detection strategy of the Toyota systems, there’s a window of opportunity where [an error] could occur and not be detected.”