After a Wednesday announcement stating it had failed to cut fleet emissions for the first time since 2007, Daimler has promised to expand its electric vehicle program and shorten the timeline. However, the automaker isn’t willing to shoulder all the blame for not being green enough. Consumer trends have shifted strongly toward larger, less efficient crossovers and SUVs in recent years. Daimler knows this better than anyone with global sales of the Mercedes-Benz GLA, GLC, and GLE gradually replacing its more-stagnant sedan deliveries.
Still, Europe has set very specific emissions requirements and the German company has fallen behind. It’s time to make amends by publicly promising new electrified models and a corporate goal closer to the state-sponsored pollution target. (Read More…)