#electrek

Last week I showed you how some electric car “journalists” were reaping massive rewards for recommending Tesla over other electric cars. I also showed you how poorly they reacted to being found out. My coverage of Electrek’s Fred Lambert ended up being linked, referenced, or just flat-out copied in outlets as diverse as the WSJ and Zero Hedge.

As I had feared, however, most of the aforementioned media sources used my articles as stones on which to grind their ax, not mine. My concern was with the ever-more-permeable wall between automotive journalism and outright PR/promotion; theirs was with Tesla as an automaker and/or business entity. For me, this was a story about double dipping, but for them it was yet another example of reality distortion on the part of Elon Musk and his secretive cabal.

There are plenty of Tesla skeptics out there, including this site’s august founder, who once referred to Model S early ordering as a “Ponzi scheme,” and two former Editors-In-Chief of TTAC. I’m not one of them. Sure, I’m happy to admit that the company has a long history of playing fast and loose with the facts, and I’ll also freely stipulate the idea that Tesla as a whole is so entirely dependent on government subsidies as to be completely unviable without the steady drip of corporate welfare. What I want to suggest to you is that none of that matters, as conclusively proven by a series of trips I recently took to Western Europe and Northern California.

What is it about these wacky new-school post-enthusiast autowriters? Prior to last week, I thought that Wayne “50 percent of the time I am an automotive journalist” Gerdes of CleanMPG was probably the loosest screw in the business, what with the drafting at 70 mph and letting a Ranger run wild through a subdivision with the engine off. It didn’t help my estimation of Wayne’s sanity that the payoffs he received for risking life and limb in the service of advertorial content were so Mickey Mouse. Why risk running over an animal or child just to save a few pennies on fuel and/or pick up a couple grand from an automaker?

Electek‘s Fred Lambert is playing for slightly higher stakes, as we revealed in last week’s piece on his double life as “impartial” electric car journalist and compensated Tesla referrer. In fact, since we ran the article Fred managed to get his eighth referral, entitling him to a second $7,200 Tesla Powerwall and bringing the total potential take for his advocacy into the $30,000 range. And while he never found the time to return my e-mails or engage with me regarding his behavior, when Automotive News decided to put him on blast he didn’t hesitate to start getting ugly with young Katie Burke about what he perceived as a “non-story.”

Nor did he think twice about implying that he would kill a Ford employee — a threat he retracted and blamed on his phone.