The Ford Edge has always grabbed my attention due to its styling.
From a distance, the look — especially that of the second-generation Edge — is certainly pleasing to the eye. The front grille, fog light assembly, stylish wheels and a nice silhouette give the midsize crossover an Edge — pardon the pun. And the 2016 model can be configured in a number of ways to suit consumers’ needs, with a choice of powertrains and a nice choice of optional equipment.
But, as they say, the devil is in the details, and that’s where the Edge starts to lose its sharpness. The main issue is one we’ve seen here before: quality of the fit of the exterior panels of the Edge. However, I have another major gripe about the Blue Oval’s lifestyle-mobile, and it sits under its misaligned hood.
The large two-row crossover is a rare breed. With compact crossovers getting less compact and folks defecting to supersized three rows, Toyota and Honda chose to kill the Venza and Accord Crosstour while Ford pressed on with a redesign of the Edge. You can think of the Edge as a “tweener” crossover slotting between the Escape and the Explorer while at the same time being the spiritual successor (in modern form) to the Bronco and two-row Explorers of yesteryear. Although Ford says the Edge is a complete redesign, you could be forgiven for thinking this is more of a refresh, and that’s not a bad thing since the Edge was already one the most appealing options in this phone-booth-sized segment.
If you look at the numbers, sales of the Murano are on fire with a 72% sales jump in January of 2015 vs 2014 thanks to the new model. Looking more closely however, you’ll see that there was practically nowhere to go but up as the Murano barely outsold the now-dead Venza. Putting that in perspective, Nissan’s compact Rogue is the 6th best-selling SUV in America and the Murano is 26 rungs lower on the sales ladder. Nissan sells more Rogues in 6 days than Muranos in an entire month. Rather than killing the model as Toyota did with the Venza, Nissan decided to re-invent the formerly bland soft-roader into a flagship crossover. This actually makes sense, because it helps keep the mid-sized 5-seat CUV from being the awkward “middle child” between the 7-seat Rogue and the 7-seat Pathfinder. Does the all-new and all-curvy Murano have what it takes to compete with the Edge, Grand Cherokee or even the RX 350?
Though Ford, Lincoln, BMW and others have mastered the art of parallel parking in tight spaces for their customers, it turns out the systems used do it too well, prompting Ford to give “unparking” a go.
As part of it’s effort to double its market share in China by 2015, Ford today introduced to Chinese consumers a version of the midsized Mondeo sedan that the company says has been revised specifically for that market. Ford currently has about a 3% market share in china. The Chinese Mondeo starts at 179,800 yuan ($29,400) and the company said that it expects to sell between 70,000 and 110,000 units annually in a segment led by Volkswagen and General Motors (and those companies’ Chinese partners). The Mondeo has never sold more than 70,000 since it went on sale in China in 2008.
After doubling production capacity in China and increasing the number of models it sells, Ford has seen a 50% increase in the number of vehicles they sell in China for the first seven months of 2013, compared to the same period in 2012. (Read More…)
Once upon a time, in a country known as America, SUVs roamed the land with large-displacement inline 6s, optional V8s, and locking axles. Nobody had heard of a “cute ute.” Of course, gasoline was also under a buck a gallon. Today the landscape is different. While the last energy crisis caused entire vehicles to downsize, the response to the latest energy “crisis” (and government pressure) has been to downsize engines while leaving the rest of the vehicle intact. Case in point? The Ford Edge EcoBoost. No, this isn’t the 3.5L fire-breathing twin-turbo you’ve heard about before, this is the all-new 2.0L engine that puts the Eco in EcoBoost.
TTAC Commentator Jimal writes:
Sajeev and Steve,
I have one of those quandaries that most adults will go through sooner or later in life and I figured I would tap into you and the B&B for suggestions. My father passed away recently after a long illness and I’m helping my mother with settling his estate; cleaning up finances, etc. Among the things my father left behind were his 2005 Buick LeSabre, which my mother hates, and her cherished 1996 4-door Chevy Blazer. (Read More…)
As our recent compact-ish CUV sales snapshot shows, Ford’s Edge has been losing its edge with consumers. And not to better looking cars with better ideas and more talent, but to its older brand-mate, the Escape. In order to keep up with its country cousin, the Edge has been updated for 2011, to offer a more contemporary corporate look, new powertrains and more. Where once only a 3.5 liter V6 (285 hp) was available, a more powerful 3.7 (305 hp) and the first US application of the EcoBoost 2.0 turbo four-cylinder (no stats released yet) are now optional. Where once the “Sport” trim was barely distinguishable, it now gets 22-inch rims and a blacked-out grille. And where standard models once sported ridiculously cheesy chrome grilles, the new 2011 Ford Edge now has an updated, yet equally giant and cheesy chrome grille. Because you can’t win them all.