Tag: Echo

By on July 10, 2015


I woke up yesterday to see that my friend W. Christian “Mental” Ward had taken advantage of me while I was drunk.

My first thought was to make a porn movie in which I played myself, kind of like that nice young lady who recently graduated from Columbia did. (They call her “Mattress Girl”, by the way.) But then I realized that Mental’s violations had been limited to using the column title “No Fixed Abode” for his own opinions. So I calmed down. But then I wondered: what if I just let people use the title for columns of which I particularly approved, either drunk or sober? Eventually I wouldn’t even need to approve them myself. I could use an algorithm, or a Millennial. Perhaps, after fifty or seventy-five years of this, the phrase “no fixed abode” would become brandless, like “kleenex” or “band-aid.”

I can imagine some kid in the year 2210 waxing nostalgic about his steam-powered Kamakiri biosphere-mobile (the first person to get the reference wins the Internet) and saying to his friends, “Man, I’m going to hook up the ‘trodes and bang out a nofixedabode about the time I saw my Daddy mowing the lawn and I was like, ‘Come on Daddy, get in, let’s go!'” At that point, the original reason for the column title, to say nothing of its decidedly nonfamous originator, would be long lost to history.

Which brings us, of course, to the Prius.

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By on March 26, 2012

The 2012 Yaris! It’s a car! That might sound like the strangest marketing claim for a new car ever, but if you dig deeper it is Toyota’s attempt at saying “OK, we get it.” Why? Because Toyota, like most manufacturers, has had trouble staying on message with basic transportation. Need proof? Look no further than the Corolla. The Corolla was a small, cheap and cheerful vehicle that has since grown into a 15-foot long sedan that weighs almost 3,000lbs and can reach $20,000 with options. No matter how nice a Corolla might be, cheap to buy it isn’t.

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  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
  • Steven Lang, United States
  • Brendan McAleer, Canada
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States