General Motors will test the coastal waters with mild-hybrid versions of its 1500-series trucks beginning this spring, the automaker announced Thursday.
A total of 500 Chevrolet Silverado and 200 GMC Sierra eAssist trucks will be sold exclusively to granola-fed Californians. GM claims the trucks are good for a 13-percent boost in city fuel efficiency, the natural habitat of the vinyl trading, furniture refinishing, kale-eating millennials hopefully interested in a full-size domestic pickup.
The latest effort is unlike GM’s earlier foray into utilitarian electrification, which employed a two-mode hybrid system on GM’s full-size pickups and SUVs jointly developed with BMW and the former DaimlerChrysler. The new, modular eAssist system will rely on a small lithium-ion battery providing electrons to a 13 horsepower compact induction electric motor. The system adds electric power boost, stop/start capability, and regenerative braking to equipped pickups.