Tag: dyson

By on March 25, 2016

Dyson vacuum cleaner

The maker of all things that blow is apparently sucking up some government cash to build an electric car.

Britain’s The Guardian is reporting that Dyson is receiving a public subsidy from the British government to develop an EV, a project that will no doubt draw from the company’s depth of knowledge regarding small electric motors.

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By on May 31, 2012

“There’s only one word that’s banned in our company: brand,” Mr. Dyson said, speaking at “Disruption By Design,” a conference put on by Wired on Tuesday. “We’re only as good as our latest product. I don’t believe in brand at all.”

I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means “reputation”. As we’ve seen before, “building your brand” without any substance behind it will be immediately exposed as fraudulent. But brands still matter.

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