I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means “reputation”. As we’ve seen before, “building your brand” without any substance behind it will be immediately exposed as fraudulent. But brands still matter.
Posted in Generation Why, Industry, Marketing, New Cars, News Blog, Sales
Tagged as Branding, dyson, Honda, honda civic, honda s2000, japanese cars, Marketing, NSX
Tagged as Branding, dyson, Honda, honda civic, honda s2000, japanese cars, Marketing, NSX
Recent Comments
Pete Zaitcev - Actually I distinctly remember a cop in Arizona who hit by a Buick just around 2005 or so. He died in the fire resulting from unfortunate...
oldyak - Interesting article… I would like to know more about these kei cars…they sound kinda fun!
Pete Zaitcev - This sounds encouraging, but it didn’t quite work for me when I looked at 1-series. I got it busting $40k. Not entirely unaffordable considering the inflation,...
Kyree S. Williams - That’s ridiculous. $85K is well into 6-Series territory.
Kyree S. Williams - The platform that underpins the MKT and its siblings is a modified version of a late-90s Volvo platform, one that was used on many...
Kyree S. Williams - Oddly enough, hardly anything on that D4 platform is as spacious as you’d think…not the Taurus, Explorer, MKT or MKS. In...
Pat26.2 - Around NE Ohio I see lots of new Fusions and Accords on the road. I used to lease stick-shift Accords every three years, for 20 years, but my last...
Kyree S. Williams - With all due credit, Mister DeMuro, you didn’t show the facelifted-for-2013 MKT anywhere. But maybe that’s a good thing.
Kyree S. Williams - My issue with Lincoln isn’t just the fact that it has no unique platforms. Ford literally treats Ford vehicles and Lincoln...
Kyree S. Williams - Especially after what I would consider to be an excellent facelift, I’d also rather have the Flex than the MKT.