The person ultimately responsible for choosing colors for BMW cars, Sandy McGill, the other day attributed today’s popularity of white cars to the influence of Apple on consumers and designers.
Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.
McGill’s claims at first glance seem to be backed up by DuPont’s annual Color Popularity Report for 2011 that shows that 22% of new cars sold in the world were white, tied with silver. However, if you look at the historical data, white and lighter colors have been increasing in popularity for decades, long before Apple embraced white as their primary (no pun intended) design color.
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BangForYourBuck - All this thing needs is a bigger dealership network than Mitsu currently has and a decent model name. This is not the car everybody wants, but...
Summicron - Yep, these f-ing high cowls, dedicated to preventing your ever knowing how close you are to that concrete light pole base.
Summicron - @Robstar If diesel drops and stays below gas nationwide, everything I said will work in reverse. I think people will placidly drive up to a diesel pump if...
jimbob457 - I first encountered fuel cells about 50 years ago, and it was old stuff then. It was just a laboratory curiosity with no practical...
Robert Gordon - Gosh how interesting.
Robstar - Diesel is currently $3.89 near me. Regular is $4.09, and premium is $4.39. Wishing I had more diesel options for an econobox than VW….this is not...
Demetri - I can’t stand these new cars where the top of the hood/quarter panel is higher than the beltline of the car. It looks awful. The CR-Z is like...
BangForYourBuck - Hybrids are another expensive solution.
Summicron - Never heard it put better. Cruelest part is knowing good and well that your rust was once steel. Physically and mentally.
BangForYourBuck - “One must wonder how long Mitsubishi keeps the lights on in the US” Mitsu has very low overhead and a high level of stubbornness.