Once again, the temptation to create some sexually sugesstive headline like many other blogs is great – THIS IS THE AUDI THAT CUCKOLDED AMG’S DUCATI – is one that springs to mind. Instead, we offer you a dour, Germanic explanation of why things went south with Ducati and AMG.

(Read More…)

Instagram, the popular photo sharing service, was bought by Facebook for $1 billion, despite not producing any tangible goods or generating revenue. Ducati is all but set to be purchased by Volkswagen for $1.12 billion, while producing tens of thousands of premium motorcycles sold across the globe ad fielding one of the most prestigious brands in the transportation industry.

(Read More…)

It would be a great announcement to start the Beijing Auto Show, opening to the media in the world’s largest car market on April 23. Audi has its eyes on another date in the calendar: On April 18, a day before VW’s annual shareholders’ meeting in Hamburg, Audi should announce the purchase of Italy’s motorcycle maker Ducati, sources tell Reuters.

The story has been around for a while, but a due diligence check takes time. Audi’s auditors did not find any hidden skeletons, reports the wire service. Other papers, such as the Corriere de la Sera, and Germany’s Handelsblatt agree.

Ducati would round out Volkswagen’s brand portfolio nicely. It would have everything from heavy trucks, even ship engines, to screaming superbikes. It also would flip the bird at Audi’s Bavarian rival BMW.

If you sell anything, a house, a car, a company, you always appreciate a good bidding war. Rivals Audi and Daimler could be in such a bidding war, if Italy’s Corriere della Sera is correctly informed. They are feuding over a troubled maker of motor cycles, Ducati. (Read More…)

When I started working for (not at) Volkswagen in the 70s, they talked about adding many brands, all the way “from MAN trucks to a motorcycle.” 40 years later, Volkswagen finally has MAN. And it might soon have that motorcycle wish fulfilled. (Read More…)