With the Saab brand now functionally dead, could the next quirky car du jour for individuality-signalling Americans come from France?
All eyes will be on PSA Peugeot Citroen on April 5 as France’s top automaker reveals its new international growth strategy, possibly heralding a return to the long-abandoned U.S. market.
The U.S. and Iran are being looked at as potential export markets, now that PSA’s “Back in the Race” restructuring program has improved the financial fortunes of the once-struggling automaker. (Read More…)
French automaker PSA may be preparing to bring its luxury arm Citroen DS, to the United States within the next few years, Car and Driver reported.
Citing a source within the company, a U.S. market launch would be “necessary” for the brand’s viability and a decision on whether to bring the French luxury cars would be coming within the next few years.
Any return for the French automaker would be fraught with difficulty: no dealer network, no service and their cars are decidedly less-than-American sized. The automaker currently offers a DS3 premium minicar, a DS4 premium subcompact and a DS5 family wagon. (Read More…)
The suspension setup known for helping to save the life of late French president Charles de Gaulle will soon join him in the pages of time.
The long-awaited return of Peugeot Citroen to North America could be in the form of their new premium DS brand, but don’t get your hopes up just yet.
Unveiled at a special event in Paris last week, Citroën’s DS 5LS is the French automaker’s first premium variant of the DS sub-brand. Don’t expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.