I recently got up behind a Smart car in traffic the other day, and I realized something: Smart has managed to do what very few other brands can boast about. They’ve successfully redesigned a car that sells primarily based on its style.
Now, you might think this is a bit of an unusual point, because you probably don’t think the Smart Fortwo is a very stylish car.
In fact, you probably think it looks like a shopping cart with alloy wheels. But hear me out, here, because I think one of the biggest challenges automakers face is redesigning stylish cars. And I think the good folks over at Smart deserve some credit for doing it right.