I recently had the opportunity to test drive an automobile, and I remembered why I hate it so much: because test drives are insanely short.
They’re not just a little short. They’re wildly, absurdly, ridiculously short. Some test drives last for eight minutes, even though you will likely own the vehicle you’re driving for several years, you will pay tens of thousands of dollars for it, and you will spend several hours in it every day of your life.
Obviously, we know why this is: dealers don’t want to waste time with test drives. They want these things to go by quickly, so the cars don’t accumulate very many miles, and then they want you to get back into the showroom and start arguing over the price. This is how they get ya. The more time you spend arguing over the price, the more you want the car. “I don’t really want this car,” you think to yourself. “But I’ve already devoted six hours to arguing about the price. So I’d better get it.” This is how Chevrolet sold so many Cobalts.
But is the car buying public really content with these test drives?