The venerable rear-drive LX platform will soldier on underneath the Dodge Charger into the next decade, according to sources close to the company.
A platform swap planned for late 2018 won’t come until after 2020, with a styling refresh serving to stretch the lifespan of the current generation, a Fiat Chrysler Automobiles insider told Automotive News. (Read More…)
After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.
So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.
Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.*”
Seriously? Let’s look into it. (Read More…)
Much as members of the Mopar Jihad don’t want to admit it, Chrysler took a bailout — in the form of government-backed loans — from Uncle Sam in 1979. This worked out pretty well for everyone involved, because the then-futuristic K-Cars that Chrysler developed out of desperation turned out to be both smash sales hits and the basis for most cars put out by Chrysler for the following decade.
The K Family Tree had many branches, but only the Dodge Aries, Plymouth Reliant, Chrysler LeBaron, and Dodge 400 were true K-Cars. You won’t see many of the original Ks these days, but the patient junkyard crawler will find a rare survivor now and then.
Here’s an early Aries wagon that I spotted in a Denver self-serve yard a couple of weeks ago. (Read More…)
Just two days after Cadillac announced opening up what they hope will be an au courant coffee shop on the ground floor of its trendy lower Manhattan digs, Fiat Chrysler announced it will reopen the Walter P. Chrysler Museum, on the grounds of Chrysler’s campus in slightly less trendy Auburn Hills, on June 4th.
The museum, which first opened in 1999 when Daimler owned Chrysler, has displays that cover the history of the current Chrysler brands along with the company’s former nameplates, starting with a 1902 Rambler from the Jeffrey company (the progenitor to Nash) and American Motors. (Read More…)
With the exception of intercepting tornadoes (and maybe mudding), this is about as much fun as you can have with a mid-1990s Dodge Ram pickup.
Maj. Lonny Handwork, who serves with the Royal Canadian Air Force, gets to drive the very low-tech testbed for the RCAF’s newest ejection seat. He pulled rank to get behind the wheel, and he’s just tickled by the whole thing. (Read More…)
The Chrysler Corporation was riding high again by 1984, but were they riding high when they made this ad?
A turbocharged engine was a brand-new option that year, and the resurgent automaker clearly wanted to celebrate the hot little 2.2-liter by having one abduct a woman and take her to the afterlife. (Read More…)
The Dodge Journey often finds itself the butt of jokes and scornful taunts, like here, or here, but all laughs fade away eventually, and besides, Fiat-Chrysler’s archaic crossover is due for a platform swap this fall.
Not so fast.
An anonymous FCA source just told Automotive News that the Journey won’t shed its dated platform as planned, and might soldier on with its old bones for another two years — at least. (Read More…)
Sergio Marchionne, CEO of Fiat Chrysler Automobiles, could shed light on the company’s uncertain future this Tuesday when the company reports earnings. However, as the Detroit Free Press reports, Marchionne may not take the opportunity to clear the air, which would leave employees at FCA plants wondering about their futures for months to come.
The sweatered one has already stated in no uncertain terms that the Chrysler 200 and Dodge Dart will get the axe. Just when that will happen, and what product will fill freed-up plant capacity and dealer lots, remains a guessing game.
Like an unoccupied Dodge Charger stuck in “Drive,” Fiat Chrysler Automobiles’ gear selector controversy was rapidly building momentum before yesterday’s announcement.
Responding to numerous instances of runaway vehicles and an expanding National Highway Traffic Safety Administration investigation, FCA voluntarily recalled 811,586 vehicles in the U.S. and 52,144 in Canada, and a further 265,473 in Mexico and overseas. (Read More…)
You’ll have to forgive me for having a bit of fun with you yesterday. Somewhat odd/disturbing was that some of you actually enjoyed it.
If you want a review that mostly talks about everything you can learn about a car from reading the manufacturer’s website, or one that just reprints the press materials, I’m afraid you won’t enjoy reading a typical Bark rental review. However, if you want a story about my experiences while driving an everyday car that can be selected from a rental agency, by all means, keep reading.