The old NASCAR adage “Win on Sunday, sell on Monday” still temps modern automakers, and Fiat Chrysler Automobiles CEO Sergio Marchionne isn’t immune to its spell.
After pulling out of stock car racing in 2012 to get its financial house in order, FCA now wants to see the Dodge brand back on the track. (Read More…)
It was impossible to escape the word “Turbo” in the 1980s.
There were Turbo Aviators and Turbo Hoover vacuums. Turbo was a character on American Gladiators. There was even Turbo chewing gum, which came with a cool mini car poster wrapper. Turbo was a helluva drug in the 1980s, and Chrysler took note.
BMW offered one turbocharged gasoline model. Porsche offered three. But Chrysler? Over a 10 year span, the Pentastar turbocharged its entire car lineup, bringing us some 20 turbocharged models powered by no less than six different variations of the 2.2- and 2.5-liter inline-fours.
Once again, the National Highway Traffic Safety Administration has handed the Dodge Challenger a five-star safety rating in its annual crash tests.
Shelf space at Fiat Chrysler Automobiles headquarters must be at a premium thanks to all those awards, but does the NHTSA safety rating tell the whole story?
In short — no, it doesn’t. (Read More…)
Small pickups sold pretty well in the United States during the Malaise Era, and Ford and GM cashed in by importing and rebadging Mazda and Isuzu trucks, respectively. Chrysler, late to the party, turned to longtime partner Mitsubishi and began bringing in first-generation Forte pickups, starting in the 1979 model year.
Here’s a Dodge-badged version I found last week in a Denver self-service yard. (Read More…)
The Dodge D-series trucks were getting embarrassingly dated by the late 1960s, with their solid-axle front suspensions and archaic styling, so Chrysler created the third-generation D-series pickups for the 1972 model year.
Here’s a reasonably solid three-quarter-ton from the first year of that generation, spotted in a Denver self-service yard. (Read More…)
The plenitude of vehicles based on the Chrysler K Platform helped the company bounce back from its humiliating 1979 near-bankruptcy and government bailout, and the modern overhead-cam four-cylinder engine Chrysler developed for the K was a big part of that success. We think of that 2.2/2.5 as a transverse-front-wheel-drive-only engine, but Chrysler made a longitudinal version for the rear-wheel-drive Dakota pickup.
Here’s a very rare 2.5/5-speed example I saw in a Denver-area yard recently. (Read More…)
With so many class action lawsuits leveled against Fiat Chrysler Automobiles over their troublesome Monostable shift lever, coordinating all of them has become a problem.
According to The National Law Journal, the U.S. Judicial Panel on Multidistrict Litigation will meet on September 29 to figure out how to juggle all of the lawsuits. Just in the past week, FCA has been hit with two more suits from people claiming they were injured while trying to stop their vehicles from rolling away. (Read More…)
The seaside city-state of Monaco is no stranger to yachts, but in late 1973 an American barge powered by a smog-strangled V8 appeared on its shores.
Chrysler Corporation was on site to film a TV commercial for the new full-size Dodge Monaco, a conservatively styled model with terrible timing. The model’s name evoked glamour and elegance, and the automaker hoped some of the glitz would rub off on the redesigned ’74 full-sizer.
There was another reason for the location shoot. A very special guest would appear in the ad — Princess Grace of Monaco (formerly American actress Grace Kelly). And the princess would help sell the car, whether she wanted to or not. (Read More…)
In last week’s Junkyard Find, I shared the first discarded BMW E30 I have photographed after nearly a decade of writing about junkyard vehicles. Yes, the E30 was a fine automobile (though right-thinking car experts recognize that its Alfa Romeo Milano competitor was faster, cheaper, and had a much better-sounding engine) and we should take a moment to appreciate this important piece of German automotive history.
Right, now that we’re done with that, let’s admire a piece of automotive history I find much more fascinating: an example of the final model year of Chrysler’s company-rescuing K-Car, photographed in a muggy, buggy, cocklebur-overgrown Minneapolis self-service yard. (Read More…)
The Dodge Omni/Plymouth Horizon twins didn’t get much respect in the 1980s, and even today’s hipsters – who’ll cling to anything avante-garde or ironic – failed to bestow them with latter-day reverence.
Well, never mind the haters. If you’re in Monterey, California on Aug. 19, and you have a hankering to spend a seemingly ludicrous amount of money on a 30-year-old econobox, your day has come.
RM Sotheby’s plans to auction a 1986 Dodge Omni GLHS, once owned by legendary tuner Carroll Shelby. This was the original hot hatch, with only 500 of the Shelby-tuned, turbocharged and intercooled Omni variants build before the model’s swan song. (Read More…)