By on October 22, 2014

2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)

By on August 20, 2014

2014 SRT Viper GTSThe raw, wonderfully American, V10-engined Viper is now in its fourth generation and will likely find more buyers in 2014 than at any time in the last six years.

U.S. sales results have been extremely disappointing, however, as this revamped model has failed to attract a meaningful number of buyers in comparison with the relatively recent past.

And in comparison with just about all other vehicles, sports cars or not. (Read More…)

By on August 17, 2012

A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.

(Read More…)

By on April 4, 2012

8.4 liters. 10 cylinders. 640 horsepower. 600 lb-ft of torque. 3297 pounds. It’s still a Viper.

(Read More…)

By on February 22, 2012

Our friend Kamil Kaluski of Hooniverse found this picture of a 2013 Dodge SRT Viper – in Hot Wheels form. Squint real hard and you’ll see that this is probably the Viper, in 1/59th scale.

(Read More…)

By on September 19, 2011

Last week, news about a Dodge Viper ACR kicking “the ever-living crap out of the Lexus LFA and the Corvette ZR1” (in the matchless and breathless words of Jalopnik) made the rounds trough the webz. At the time, Jack Baruth warned that “there’s no ‘official’ word yet” and mused that the slick boys could have used non-stock tires. Ever since, it became quiet. (Read More…)

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