Last month, Dodge announced the Viper GTC model. The “C” part of the name presumably stands for “custom” as paying the $10,000 premium over the base Viper give customers access to literally *millions of custom paint, interior trim, striping and wheel combinations. I’m tempted to say that truly custom, or as our British cousins like to say, bespoke, items can’t be ordered from a list, but the heart of what Dodge is promoting as the Viper 1 of 1 program is a color palette of 8,000 hand-sprayed exterior color paint options. I worked in an automotive paint research and development lab for more than 20 years. Eight thousand colors is a huge selection and one of the features of the 1 of 1 program is that once an exterior color is picked, that will be the only Viper painted that color for the model year, making it a true one of one collectible. Ironically, though, the rainbow colored Viper they used to promote the program at the Chicago Auto Show wasn’t actually painted. (Read More…)
Tag: Dodge Viper
This is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”
The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?
Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.
But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.
Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)
U.S. sales results have been extremely disappointing, however, as this revamped model has failed to attract a meaningful number of buyers in comparison with the relatively recent past.
And in comparison with just about all other vehicles, sports cars or not. (Read More…)
A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.
8.4 liters. 10 cylinders. 640 horsepower. 600 lb-ft of torque. 3297 pounds. It’s still a Viper.
Last week, news about a Dodge Viper ACR kicking “the ever-living crap out of the Lexus LFA and the Corvette ZR1” (in the matchless and breathless words of Jalopnik) made the rounds trough the webz. At the time, Jack Baruth warned that “there’s no ‘official’ word yet” and mused that the slick boys could have used non-stock tires. Ever since, it became quiet. (Read More…)