By on April 23, 2017

2018 Dodge Challenger SRT Demon - Image: FCA

When we announced that the Dodge Demon would have a MSRP below six-figures, the comments section was immediately populated with discussions on how that might not be the case once the strip-focused Challenger arrives in showrooms. The limited supply of early Hellcats came at a significant premium and, for a time, even gently used models were going for the manufacturer’s suggested retail price of a new one.

Gouging on the Demon seems even more assured since FCA has stated that it will be limited production to a mere 3,300 units in North America. Obviously, there is no way in hell to avoid dealer markup on a vehicle like this one but Dodge seems to think it has found a way to attenuate the matter.

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By on April 19, 2017

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Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monster will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.

While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.  (Read More…)

By on November 7, 2016

2015 Dodge Charger SRT Hellcat

Three Kansas City teenagers took a dream road trip last Friday, only to crash a stolen Dodge Challenger Hellcat and two Charger Hellcat sedans less than a mile down the road.

That, Toyota is finally considering a long-range electric vehicle, Jaguar’s deal with Silverstone goes off-track, and AutoNation is staying put where it is.

(Read More…)

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