I used to have an ’84 Jeep Grand Wagoneer. When it died, I replaced it with a new ’99 Dodge Durango. It seemed to be a fairly solid, updated replacement for the Wagoneer. My mechanic, who was a master Jeep mechanic, said that Chrysler came up with the Durango to fill the gap in the market created after the Grand Wagoneer stopped production in 1991.
What’s obvious to us isn’t always clear to the rest of the automotive world. To anyone who frequents TTAC, the upcoming Chrysler three-row CUV was destined to be built off of the minivan platform, but some other corners of the auto world didn’t seem to get the memo. Chrysler brand boss Al Gardner took the time to clear that up.
Car shopping used to be so simple: you could buy a truck or a car. Then came the wagon, minivan, sport utility and the latest craze: the crossover. There’s just one problem with the crossover for me however: it’s not a crossover. With a name like that you’d assume that a modern crossover blended the lines between a truck/SUV with a car/minivan. The reality of course is that the modern three-row crossover is just a front-driving minivan that doesn’t handle as well or haul as much stuff. In this sea of transverse minivans in SUV clothing lies just one mass-market vehicle that I can honestly call a three-row crossover: the Dodge Durango. Instead of a car that’s been turned into an AWD minivan with a longer hood, the Dodge uses drivetrains out of the RAM 1500 combined with a car-like unibody. While rumors swirled that the Durango would be canceled in favor of a 7-seat Jeep, Dodge was working a substantial makeover for 2014. (Read More…)
There’s nothing the internet loves more than some good clickbait, and the hype surrounding Dodge’s ads featuring Ron Burgundy, star of the Anchorman movies, and the Durango CUV, are perfect fodder for this type of content. Web publications like Mashable, along with numerous auto blogs, have run articles cliaming that the Anchorman-themed ads have caused Durango sales to “skyrocket”. But as Tim Cain shows us, correlation does not necessarily equal causation. Durango sales have been on the rise for some time now. But never let the facts get in the way of a good story.