By on April 23, 2017

2018 Dodge Challenger SRT Demon - Image: FCA

When we announced that the Dodge Demon would have a MSRP below six-figures, the comments section was immediately populated with discussions on how that might not be the case once the strip-focused Challenger arrives in showrooms. The limited supply of early Hellcats came at a significant premium and, for a time, even gently used models were going for the manufacturer’s suggested retail price of a new one.

Gouging on the Demon seems even more assured since FCA has stated that it will be limited production to a mere 3,300 units in North America. Obviously, there is no way in hell to avoid dealer markup on a vehicle like this one but Dodge seems to think it has found a way to attenuate the matter.

(Read More…)

By on April 19, 2017

dg018_138clk088bg2o992nvdqb704m4tbhuv__mid-1

Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monster will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.

While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.  (Read More…)

By on April 17, 2017

Fate of the Furious

Welcome back, my friends, to the show that never ends. The Fate Of The Furious is the eighth installment in what has become a surprisingly important cultural touchstone for an entire generation. With its lack of reliance on old comic books and/or Nicholas Sparks novels, the Fast/Furious saga probably ranks as the closest thing to original, innovative storytelling on the modern silver screen. That’s depressing, because you don’t exactly have to be Joseph Campbell to spot the multiple debts these films owe to everything from Henry James to James Bond.

In my previous reviews of installments five and six, I suggested the odd-numbered movies tend to be better than you’d expect, and the even-numbered ones tend to be worse. The Fate Of The Furious is in no danger of breaking this pattern; it’s a by-the-numbers action flick, half-hearted both in the sense that it’s missing Paul Walker and that it often feels like everybody involved is simply grinding out a paycheck. It’s very far from the worst episode in the series; that would be either the cartoonish 2Fast2Furious or the confusing, needlessly dark fourth film.

The irony, if you can use “irony” within shouting distance of a flick where a Russian nuclear submarine engages in battle with an all-wheel drive, Chevrolet powered, bulletproof Seventies Charger, is that Fate Of The Furious owes both its best and worst moments to the strength of a particular idea, one that has been at the heart of these movies since the very beginning.

(Mild spoilers ahead)

(Read More…)

By on April 12, 2017

[Image: FCA]

We won’t bore you with a rehash of the upgrades and advancements bestowed upon the 2018 Dodge Challenger SRT Demon, because we already did that last week.

With the ultimate Mopar muscle machine now exposed at the New York International Auto Show, those advancements — and the speculation surrounding the vehicle’s unknowns — fade in comparison to newly released numbers. Power and acceleration figures, to be exact.

This time, the speculation was largely wrong, as the Demon makes more horsepower than we thought. So powerful is this limited-edition beast, it has already been banned from National Hot Rod Association dragstrips. (Read More…)

By on April 7, 2017

Dodge Challenger SRT Demon

If you haven’t yet heard, Dodge will unveil the 2018 Dodge Challenger SRT Demon at the New York International Auto Show on April 11th.

If you have heard, then you’ll be relieved to know that one of the most drawn out vehicle releases in history has reached its end. (Read More…)

By on March 9, 2017

2018 Dodge Challenger SRT Demon

Dodge dropped another unsubtle hint at the drag-focused Challenger SRT Demon’s power output this week, inserting it in a teaser that showcased the car’s unique performance data recorder for its Uconnect infotainment system.

After saying “nothing is a coincidence and everything means something” in an earlier press release, Road and Track speculated that a stamped serial number, reading 0757, was likely the the number of horses hiding beneath the Demon’s hood. Today, FCA let loose another video that showed the “Performance Pages” application in action, with the clock set for 7:57.

FCA has issued loads of cryptic messages over the last couple of months, but with the biggest question seemingly answered, perhaps it will be a little more straightforward when it comes time for the next announcement. I wouldn’t bet on it. As for the performance app, Dodge says the Demon will have graphical interfaces for just about everything a spec-hungry amateur drag racer could want, along with some extra bells and whistles for the strip.  (Read More…)

By on March 2, 2017

Dodge Demon Driveline

Like a professional dancer performing north of the Arctic Circle, the Dodge Demon’s strip tease is arduous and painful, beginning with a parka, moving on to the moccasins, then the toque, and … you get the idea.

But the latest installment of the Demon’s online strip tease may have just nuked an earlier rumor regarding the new SRT’s driveline.

Subaru fanboys — this angel of rubber-shredding death (probably) isn’t for you.

(Read More…)

By on February 23, 2017

Dodge Challenger SRT Demon

Dodge has been parsing out minor details on the Demon, slowly shaping its identity, for what seems like decades, when it has actually only been about a month. In today’s publicity sprig, Fiat Chrysler indicated that — unlike the Hellcat — the Demon will be strip-focused with a suspension setup specifically designed exclusively for straight-ahead speed.

With Dodge claiming that the Hellcat is the “ultimate do everything muscle car” with an intention  “to strike that perfect balance between drag strip brute force, road course competence and street car civility,” I am left wondering just how streetable the Demon could possibly be. Like most purpose-built cars, dragsters are wonderful at doing exactly one thing and absolutely terrible at everything else. For Dodge’s new hype machine, the added forward momentum might come at the expense of hanging a right.  (Read More…)

By on February 9, 2017

Dodge Challenger SRT Demon

Man, they really make you suffer for it.

In this instance, “they” refers to the Fiat Chrysler Automobiles team that inserted a line from Metallica in the ongoing peep show that is the Dodge Challenger SRT Demon’s teaser campaign. Sigh…

Besides a quote from the most cheesily overused song in the automotive playlist, there’s a technical tidbit to be found in the latest release that sheds a whole lot of light on how the Demon will top its Hellcat sibling in terms of power output.

This antisocial, one-seater Challenger variant sucks a whole lot of air. (Read More…)

By on February 2, 2017

Dodge Demon Crate, Image: [Fiat Chrysler Automobiles]

The latest video born of the Dodge Challenger SRT Demon teaser saga boasts a “Demon Crate” — a box that comes with 18 components, including parts, spare wheels, a mysterious “Demon Track Pack System,” and tools emblazoned with the Demon logo.

Since we now know how the Demon shed its weight, what extra customization could the “Crate” bring?

(Read More…)

By on February 1, 2017

2018 dodge srt hellcat demon

Things are getting downright kooky in Auburn Hills.

Fiat Chrysler Automobiles has become quite chatty in the past day, with company spokespersons confirming bizarre new details about the upcoming Dodge Challenger SRT Demon. Apparently, the beastly LX-platform variant is a real stripper.

Yes, to shed as much weight as possible from the Challenger Hellcat’s considerable mass, the mysterious Demon with make do without many of the things we’ve come to associate with modern automobiles.

Including seats. (Read More…)

By on January 26, 2017

Supercharged 6.2-liter HEMI® Hellcat V-8 engine produces 707 ho

Dodge dropped another Demon teaser today and many are theorizing that the license plate shown in the video might confirm all-wheel drive for the new high-performance car. The speculation is being fueled by confirmation that the Demon will wear the same size tire on all four corners, as well as a license plate displayed at the end of today’s teaser video.

The plate shows [email protected], which Car and Driver speculates to mean the Demon will produce 2,576 lb-ft of torque at 3,500 rpm at each driven wheel. While that’s a fair assumption, I believe the plate tells us something entirely different.

(Read More…)

By on January 12, 2017

1971_dodge_demon (Wikimedia)

Here’s some sage advice: there’s no known way to use snippets of Metallica’s ‘Fuel’ in an automotive video without prompting audience eye-rolling. Scientists are working around the clock, but hopes remain dim.

The song appears towards the end of a teaser video produced by Fiat Chrysler’s Dodge division, featuring a snarling, caged beast that suddenly shape shifts into a fiery demon once released. There’s no new vehicle in sight — just a Ram Heavy Duty pulling the cage. More videos will follow, we’re told, but it’s the name that’s the focus here.

Demon. (Read More…)

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