Tag: dodge dart

By on July 22, 2016

2013 Dodge Dart GT

“If you’re a serious carmaker and you can’t make it in this segment, you’re doomed.”
— Sergio Marchionne, September 2012

“There’s nothing wrong with the car.”
— Sergio Marchionne, January 2013

“We have decided to de-focus, from the manufacturing standpoint, to de-focus on the passenger car market.”
— Sergio Marchionne, January 2016

The launch was flubbed by an emphasis on manual transmissions. The brand lacked the reputation of a competitive builder of small cars after 15 years of Neons and Calibers. Trim and engine variants were, sometimes, poorly aligned. The market for passenger cars began to shrink even as the overall auto industry expanded. Demand for the Dart, limited even at its peak, dried up as most Dart competitors posted modest declines.

The reasons for the Dodge Dart’s demise are many. At the end of its run, however, the Dodge Dart’s production end in September 2016 represents a premature euthanization. After Fiat Chrysler Automobiles’ boss said less than seven months ago that the Dart, along with the larger Chrysler 200, would be withdrawn from the marketplace “over a prolonged period of time,”

FCA has now clarified that “prolonged” equals only three-quarters of a year.

What’s the hurry? Jeep. (Read More…)

By on July 15, 2016

2016 Jeep® Cherokee 75th Anniversary edition

Fiat Chrysler Automobiles is flinging cash at its Midwestern assembly plants as part of its world-conquering plan to boost Jeep production.

Yesterday, the automaker announced $1.05 billion in funding to retool its Belvidere, Illinois and Toledo, Ohio production facilities, and issued a kill date for one of its least popular products. (Read More…)

By on July 6, 2016

2015 Dodge Charger V6 AWD Rallye (2 of 13)

There’s nothing new here, nothing unusual at all to see.

U.S. sales at the increasingly popular Jeep brand jumped 17 percent in June 2016 as the overall market climbed just 2 percent; as SUVs and crossover sales grew 10 percent. Jeep sales have increased on a year-over-year basis in 33 consecutive months.

FCA’s need for Jeep to outperform was all the more clear in June, as Jeep attempted to follow-up an all-time record performance in May with sustained demand. Car sales across the automaker’s Alfa Romeo, Chrysler, Dodge, and Fiat brands plunged 40 percent, a loss of nearly 19,000 sales.

And so the trend continues. 17.4 percent of the new vehicles sold in the United States by Fiat Chrysler Automobiles in April were cars. That figure fell to 16.9 percent in May and dropped to just 14.2 percent in June.

These aren’t typos. For every 86 pickup trucks, minivans, commercial vans, SUVs, and crossovers sold at your friendly local FCA store in June 2016, there were only 14 cars sold along with them. (Read More…)

By on June 28, 2016

2015 Dodge Dart Limited, Image: FCA

Isaac writes:

Bark,

I graduated from college six months ago and took my first real paying job four states away from my family and anyone I know. In the process, I needed a different car, as for the past four years I was daily driving a 1988 Pontiac Fiero Formula. While I love my Fiero and will never sell it (my dad and I restored it when I was in high school), daily driving a ’80s GM car is playing with fire. My parents were very gracious and were willing to sell me their 2013 Dodge Dart (Multiair, six-speed manual) for $8,000. I took it as that was the best deal I was going to find at the time.

Fast forward six months and I regret that decision.

(Read More…)

By on April 24, 2016

sergio-marchionne

Sergio Marchionne, CEO of Fiat Chrysler Automobiles, could shed light on the company’s uncertain future this Tuesday when the company reports earnings. However, as the Detroit Free Press reports, Marchionne may not take the opportunity to clear the air, which would leave employees at FCA plants wondering about their futures for months to come.

The sweatered one has already stated in no uncertain terms that the Chrysler 200 and Dodge Dart will get the axe. Just when that will happen, and what product will fill freed-up plant capacity and dealer lots, remains a guessing game.

(Read More…)

By on April 11, 2016

2015 Dodge Dart grey

After announcing earlier this year that it wanted someone else to take care of its problem patients, Fiat Chrysler Automobiles is performing surgery on the slow-selling Dodge Dart lineup.

The Fiat-based compact will be pared down from five offerings to three, outfitted to offer the features customers want at a strategic price, with no engine overlap between models. It also means the end of the “Obama Dart” — the high-mileage Aero edition produced to satisfy the U.S. government’s bailout conditions many years back. More on that later.

(Read More…)

By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. (Read More…)

By on March 7, 2016

2016 Chrysler 200S and 2016 Chrysler 200C, Image: Fiat Chrysler Automobiles North America

The midsize sedan that can’t catch a break is continuing to darken a plant where workers can’t catch a shift.

The Sterling Heights, Michigan assembly plant that produces the Chrysler 200 will remain closed for another three weeks, Automotive News reports, extending the temporary closure to a total of nine weeks.

Slow sales and a steep inventory glut are to blame for the shutdown, which was needed for supply and demand to regain equilibrium. (Read More…)

By on February 1, 2016

car-brands

FCA’s sweater-in-chief Sergio Marchionne has a plan to turn around the debt-laden and ailing automaker: stop building cars that lose money. That sounds like common sense, so long as oil prices stay low and the demand for trucks, SUVs and crossovers remains high.

But that plan introduces a new set of problems, chief among them the fact that ditching the car market leaves FCA exceptionally exposed to future volatility in oil prices. Crude prices affect prices at the pump, which affects the demand for certain types of vehicles. Sergio is betting oil prices will stay low by focusing on vehicles with ever-increasing price tags and ever-growing gas tanks.

Still, there will always be some demand for small cars. It was true in 1950 and it is true today. So what will Mr. Sweater do to meet that demand? Simple: he’ll buy those vehicles from another automaker and badge engineer them the old-fashioned way.

(Read More…)

By on July 28, 2015

Canada Dodge Dart sales chart

FCA Canada only sold 220 Dodge Darts in June 2015, a 79-percent year-over-year decline. Through the first six months of 2015, Dart volume is down 55 percent to only 1,979 sales, one-fifteenth the total achieved by the best-selling Honda Civic and equal to just 1.1% of the compact car market.

The Dart’s market share in the United States, meanwhile, grew from 3.4 percent in the first-half of 2014 to 4.2 percent in the first half of 2015. Though no industry observer would suggest that the Dart’s U.S. uptick relates purely to increased desirability and demand – and not to cash allowances and fleet-friendliness – the car’s Canadian dive speaks volumes about FCA’s emphasis on light trucks and SUVs north of the 49th parallel. (Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Vojta Dobes, Czech Republic
  • Alex L. Dykes, United States
  • Kamil Kaluski, United States
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States

Get No-holds-barred, take-no-prisoners Automotive News in your Facebook Feed!

Already Liked