Tag: dodge dart

By on April 24, 2016

sergio-marchionne

Sergio Marchionne, CEO of Fiat Chrysler Automobiles, could shed light on the company’s uncertain future this Tuesday when the company reports earnings. However, as the Detroit Free Press reports, Marchionne may not take the opportunity to clear the air, which would leave employees at FCA plants wondering about their futures for months to come.

The sweatered one has already stated in no uncertain terms that the Chrysler 200 and Dodge Dart will get the axe. Just when that will happen, and what product will fill freed-up plant capacity and dealer lots, remains a guessing game.

(Read More…)

By on April 11, 2016

2015 Dodge Dart grey

After announcing earlier this year that it wanted someone else to take care of its problem patients, Fiat Chrysler Automobiles is performing surgery on the slow-selling Dodge Dart lineup.

The Fiat-based compact will be pared down from five offerings to three, outfitted to offer the features customers want at a strategic price, with no engine overlap between models. It also means the end of the “Obama Dart” — the high-mileage Aero edition produced to satisfy the U.S. government’s bailout conditions many years back. More on that later.

(Read More…)

By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. (Read More…)

By on March 7, 2016

2016 Chrysler 200S and 2016 Chrysler 200C, Image: Fiat Chrysler Automobiles North America

The midsize sedan that can’t catch a break is continuing to darken a plant where workers can’t catch a shift.

The Sterling Heights, Michigan assembly plant that produces the Chrysler 200 will remain closed for another three weeks, Automotive News reports, extending the temporary closure to a total of nine weeks.

Slow sales and a steep inventory glut are to blame for the shutdown, which was needed for supply and demand to regain equilibrium. (Read More…)

By on February 1, 2016

car-brands

FCA’s sweater-in-chief Sergio Marchionne has a plan to turn around the debt-laden and ailing automaker: stop building cars that lose money. That sounds like common sense, so long as oil prices stay low and the demand for trucks, SUVs and crossovers remains high.

But that plan introduces a new set of problems, chief among them the fact that ditching the car market leaves FCA exceptionally exposed to future volatility in oil prices. Crude prices affect prices at the pump, which affects the demand for certain types of vehicles. Sergio is betting oil prices will stay low by focusing on vehicles with ever-increasing price tags and ever-growing gas tanks.

Still, there will always be some demand for small cars. It was true in 1950 and it is true today. So what will Mr. Sweater do to meet that demand? Simple: he’ll buy those vehicles from another automaker and badge engineer them the old-fashioned way.

(Read More…)

By on July 28, 2015

Canada Dodge Dart sales chart

FCA Canada only sold 220 Dodge Darts in June 2015, a 79-percent year-over-year decline. Through the first six months of 2015, Dart volume is down 55 percent to only 1,979 sales, one-fifteenth the total achieved by the best-selling Honda Civic and equal to just 1.1% of the compact car market.

The Dart’s market share in the United States, meanwhile, grew from 3.4 percent in the first-half of 2014 to 4.2 percent in the first half of 2015. Though no industry observer would suggest that the Dart’s U.S. uptick relates purely to increased desirability and demand – and not to cash allowances and fleet-friendliness – the car’s Canadian dive speaks volumes about FCA’s emphasis on light trucks and SUVs north of the 49th parallel. (Read More…)

By on July 16, 2015

00-2015-ford-mustang-apollo-edition-2

It is the Mustang that could help students become future astronauts, however.

Ford announced Wednesday the one-of-a-kind Apollo Edition Mustang that will be auctioned July 23 in Oshkosh, Wisconsin, to benefit the Experimental Aviation Association’s Young Eagles program, a youth flying education program.

On top of the Saturn V-inspired paint, the 2015 Mustang GT goes like a rocket: 627 horsepower and 540 pound-feet of torque.

(Read More…)

By on March 18, 2015

14 - 1972 Plymouth Duster Down on the Junkyard - Picture courtesy of Murilee MartinCompared to the stodgy-and-sensible Valiant on which it was based, the Plymouth Duster was pretty sporty and sold well to coupe shoppers who wanted a cheap car that could handle indifferent maintenance and bad road conditions (the Zaporozhets not being available in the United States). These things were amazingly reliable for the era, when not so many cars made it to 100,000 miles, but most were discarded like empty pull-tab Burgie cans during the 1980s. The Duster survivors today tend to be lovingly restored trailer queens. That makes the 1970-76 Duster a rare Junkyard Find, so I broke out the camera immediately when I saw this ’72 in a Northern California wrecking yard. (Read More…)

By on March 10, 2015

2015 Dodge Dart greyOften criticized for its poor performance in North American markets, the Dodge Dart has performed significantly better over the last five months, a period in which its midsize sibling, Dodge’s Avenger, gradually disappeared.

After generating nearly 50,000 U.S. sales in the first three-quarters of 2014, the discontinued Avenger dried up at the end of the year, generating only 2342 sales in the fourth-quarter and 461 in the first two months of 2015. The clear-out of deeply discounted, V6-engined, midsize cars from the Dodge portfolio opened up an opportunity for the Dart. (Read More…)

By on January 30, 2015

12 - 1972 Plymouth Valiant Sedan Down On the Junkyard - Picture courtesy of Murilee MartinThere was a time when the late-60s/early-70s Dodge Dart/Plymouth Valiant sedan was the generic automobile in the United States, possibly the most invisible car on American roads. Swimming-pool blue and this queasy shade of green were the most common colors, and the cars were so cheap to maintain that they survived in everyday use much longer than most of their peers. You don’t see the old A-bodies so much these days, but enough remain that they continue to show up in big self-service wrecking yards. Here’s one that I saw in Northern California last week. (Read More…)

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