By on April 19, 2017

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Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monster will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.

While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.  (Read More…)

By on March 9, 2017

2018 Dodge Challenger SRT Demon

Dodge dropped another unsubtle hint at the drag-focused Challenger SRT Demon’s power output this week, inserting it in a teaser that showcased the car’s unique performance data recorder for its Uconnect infotainment system.

After saying “nothing is a coincidence and everything means something” in an earlier press release, Road and Track speculated that a stamped serial number, reading 0757, was likely the the number of horses hiding beneath the Demon’s hood. Today, FCA let loose another video that showed the “Performance Pages” application in action, with the clock set for 7:57.

FCA has issued loads of cryptic messages over the last couple of months, but with the biggest question seemingly answered, perhaps it will be a little more straightforward when it comes time for the next announcement. I wouldn’t bet on it. As for the performance app, Dodge says the Demon will have graphical interfaces for just about everything a spec-hungry amateur drag racer could want, along with some extra bells and whistles for the strip.  (Read More…)

By on February 23, 2017

Dodge Challenger SRT Demon

Dodge has been parsing out minor details on the Demon, slowly shaping its identity, for what seems like decades, when it has actually only been about a month. In today’s publicity sprig, Fiat Chrysler indicated that — unlike the Hellcat — the Demon will be strip-focused with a suspension setup specifically designed exclusively for straight-ahead speed.

With Dodge claiming that the Hellcat is the “ultimate do everything muscle car” with an intention  “to strike that perfect balance between drag strip brute force, road course competence and street car civility,” I am left wondering just how streetable the Demon could possibly be. Like most purpose-built cars, dragsters are wonderful at doing exactly one thing and absolutely terrible at everything else. For Dodge’s new hype machine, the added forward momentum might come at the expense of hanging a right.  (Read More…)

By on February 2, 2017

Dodge Demon Crate, Image: [Fiat Chrysler Automobiles]

The latest video born of the Dodge Challenger SRT Demon teaser saga boasts a “Demon Crate” — a box that comes with 18 components, including parts, spare wheels, a mysterious “Demon Track Pack System,” and tools emblazoned with the Demon logo.

Since we now know how the Demon shed its weight, what extra customization could the “Crate” bring?

(Read More…)

By on January 19, 2017

2018 dodge srt hellcat demon

The 2018 Dodge Challenger SRT Demon promises to be at least 200 pounds lighter than the current Hellcat when it debuts at the 2017 New York International Auto Show.

While Fiat Chrysler Automobiles’ first teaser video introduced the resurrected nameplate, the latest shows the Demon driving onto a scale and shedding weight from various areas of the vehicle. (Read More…)

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