If you didn’t know any better, you’d think the Jeep Patriot was the Cherokee reincarnated; the last utilitarian Jeep with solid axles, four doors and a real back seat. Instead, this boxy “baby Jeep” is the most unlikely offspring of the Chrysler/Mitsubishi alliance that gave birth the “plastastic” Caliber and the Compass (aka the Lady Jeep). Unlikely how? Because the Patriot is as attractive as the Caliber is ungainly. (Read More…)
Tag: Dodge Caliber
One of the key lessons learned by American automobile marketers in the 1990s was: friendly cars flop, aggressive cars sell. Have they learned this lesson too well? (Read More…)
The last time Chrysler made a serious attempt at the C-segment was in 1995 with the Neon. High initial sales were soon followed by less-than-stellar crash scores, a redesign that put off buyers, the death of the Plymouth brand, and the unholy offspring that was the Dodge Caliber. With Fiat needing to add a “40 MPG CAFE” vehicle to the fleet to continue their acquisition, the Dodge Dart was born. This first fruit of the Fiat/Dodge marriage isn’t just a rebadged Alfa Romeo Giulietta (pronounced Juliet-ta), and there’s a reason for that. Dodge wants a bigger part of the pie since sedans account for 80% of the compact segment. Rather than “sedanify” the Giulietta, Dodge took the extra step of crafting an entirely new vehicle that shares little with the Italian organ donor. Can some Italian spice give Dodge what they need to compete with the growing compact sedan segment? Dodge invited us to a regional preview event to find out.
Dodge dealers looking to get their hands on the 2013 Dart are in for a bit of a surprise – their allocation of the new compact sedan will be based on how many units of the wretched Caliber they sold before the car was killed off.
For a moment, turn away from the uncertain prospects of Chrysler’s Fiat-directed future and consider the subject of this review as nothing other than one entry in the popular five-door hatchback segment of the North American compact car market.
That’s what I had to do, anyway, in order to rationalize driving and writing about a vehicle that a lot of folks would justifiably consider to be a loser car from a loser car company. The question is, is it really?