Poor Ray LaHood. Having endured considerable embarrassment over his department’s handling of the Toyota Unintended Acceleration recall, all the Secretary of Transportation seems to want to do is talk about the “epidemic” of distracted driving. But, as TTAC has continually reminded, changing driver behaviors is a notoriously tricky task. The government’s choice: mandate intrusive measures like in-car cell phone blocking or continual surveillance of all vehicles, or go for voluntary “cures” that don’t even begin to address the underlying problem of increased driver distraction. And despite repeatedly referring to distracted driving in epidemiological terms, LaHood seems to prefer the “it’s actually your problem” approach, telling automakers [via AN [sub]]that NHTSA will
issue voluntary standards to handle the dangers of the connected car… in the third quarter of 2011.
Which means that nothing meaningful will ever actually be done about distracted driving. After all, the automakers contend that drivers will use cell phones in cars “no matter what,” and that in-car connectivity systems simply make the inevitable sin less dangerous. Of course, the evidence doesn’t seem to back up that position, as an IIHS survey shows no significant difference in safety after a hands-free cell phone ban. But, because the industry is under intense pressure to deliver profits from new connectivity systems, the logic that more systems will make drivers more likely to unsafely use phones in their cars is simply being ignored. And though the voluntary approach is better than intrusive government-mandated workarounds, is still nowhere close to living up to LaHood’s overblown rhetoric.