Now that GM is thinking about trademarking “range anxiety,” the only choice left to Nissan is to do something about range anxiety. (Just in case GM is successful with their trademark application, we’ll call it Arrival Angst™ … remember, you’ve seen it here first, just in case we’ll have to call you as a witness.) According to The Nikkei [sub], Nissan “will offer buyers of its Leaf electric car a service to ease drivers’ dread of having the batteries run out while on the road.” (See, even The Nikkei is staying away from “range anxiety.” Alright, let’s trademark Distance Dread™ also.) So how will that service work? (Read More…)
Posted in Electric Vehicles, Japan, Leaf, Marketing, News Blog, Nissan
Tagged as arrival angst, Bertel Schmitt, distance dread, Japan, Leaf, Nissan, range anxiety
Tagged as arrival angst, Bertel Schmitt, distance dread, Japan, Leaf, Nissan, range anxiety
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