The Truth About Cars » Detroit Electric SP:01 http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 17 Jan 2015 13:55:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Detroit Electric SP:01 http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Detroit Electric Reveals Production Exterior, Interior & Signs Asia Distributor http://www.thetruthaboutcars.com/2015/01/detroit-electric-reveals-production-exterior-interior-signs-asia-distributor/ http://www.thetruthaboutcars.com/2015/01/detroit-electric-reveals-production-exterior-interior-signs-asia-distributor/#comments Tue, 06 Jan 2015 20:26:13 +0000 http://www.thetruthaboutcars.com/?p=972394 Detroit Electric, the startup company that hopes to revive the early motoring age’s most successful brand of electric cars, has revealed the final design details and specifications of its Lotus based SP:01 battery powered sports car, which it says will start production in the UK early this year. Preproduction prototypes are being tested at the […]

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Detroit Electric SP01 exterior

Detroit Electric, the startup company that hopes to revive the early motoring age’s most successful brand of electric cars, has revealed the final design details and specifications of its Lotus based SP:01 battery powered sports car, which it says will start production in the UK early this year. Preproduction prototypes are being tested at the Leamington Spa assembly facility. Detroit Electric also announced the appointment of its first distributor in Asia.

The company claims that the carbon fiber bodied 210 KW (285 HP) SP:01 will be “the world’s fastest pure-electric production two-seater sports car”. Since the Tesla Roadster is no longer in production I’m not sure that Detroit Electric even has a competitor for that fictional title belt. Either way, the company is claiming performance stats of 0-60 MPH in 3.7 seconds and a top speed of 155 MPH.

Three transmission choices will be offered, a manual gearbox and two automatics, one with two ratios and one with just a single speed. I’m interested to see why they describe that single ratio transmission as an “automatic”, since an electric motor theoretically doesn’t need a clutch or a torque converter as it doesn’t spin at idle.

Detroit Electric SP01 on the road

Exterior changes made since the second prototype was shown at the Shanghai Motor Show in 2013 are said to be for aerodynamic reasons and include a new rear profile with a fastback roof line and rear window that replace the flying buttresses of the first two prototypes. A new rear wing on top as well as a functional diffuser underneath the rear end that are intended to reduce lift at speed. Paint options and carbon fiber accessory parts were also announced as was a custom paint program for folks who insist on lime green cars. Customers will also have the choice of three different wheel designs, original to Detroit Electric.

Detroit Electric SP01 interior - Left hand drive

The centerpiece of the new interior design is an 8.4 inch touch screen in the console that the company says replaces all analog dials and switches on the instrument panel (though the photos seem to indicate conventional speedometer and tachometer dials in the binnacle in front of the driver). Infotainment, HVAC controls, battery status indicators, and V2X (Vehicle-to-Grid and Vehicle-to-Home) communication will be handled by Detroit Electric’s Android based SAMI (Smartphone Application Managed Infotainment) app. By using an open source platform, the company hopes that third party application developers will create new features for the SP:01. Interior color options were also announced, including the choice of leather or Alcantara upholstery. Based on the publicity photos, the SP:01’s cabin will be much less spartan than that of the Lotus cars on which it is based.

Detroit Electric SP01 interior - Right hand drive

On the business side of things, Integrated Energy, a Korean firm, has been announced as Detroit Electric’s first importer/distributor in Asia. Detroit Electric’s first Asian showroom will open in Seoul, South Korea, also in early 2015. Integrated Energy will also be be working on developing Detroit Electric’s V2X technology at a test site on Korea’s Jeju Island, using a fleet supplied by the startup automaker.

Detroit Electric is still run from their offices in Detroit’s Fisher Building and they say they still hope to one day assemble Detroit Electrics in the cars’ namesake region, but in the meantime they say they are completing the new, dedicated assembly facility in the UK as well as a new European headquarters in Houten, Netherlands that will hand sales, marketing and customer service in the EMEA region.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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Detroit Electric to Start Production in Holland, Not Necessarily Move It From Detroit http://www.thetruthaboutcars.com/2013/08/detroit-electric-to-start-production-in-holland-not-necessarily-move-it-from-detroit/ http://www.thetruthaboutcars.com/2013/08/detroit-electric-to-start-production-in-holland-not-necessarily-move-it-from-detroit/#comments Sat, 31 Aug 2013 14:07:10 +0000 http://www.thetruthaboutcars.com/?p=503993 Saying that they continue to be committed to building cars in the Detroit area, EV startup Detroit Electric has told the Detroit News that the first models of its SP:01 sports car, like Tesla’s Roadster an electrified Lotus, will have their final assembly done in Holland starting in the last quarter of the year, not […]

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Detroit Electric CEO at the April launch of the brand and its SP:01 battery powered sports car

Saying that they continue to be committed to building cars in the Detroit area, EV startup Detroit Electric has told the Detroit News that the first models of its SP:01 sports car, like Tesla’s Roadster an electrified Lotus, will have their final assembly done in Holland starting in the last quarter of the year, not this month in Wayne County, Michigan as announced when the brand was launched back in April. While some have characterized the announcement as indicating that Detroit Electric is moving production from the Motor City to Europe, at the launch the company did indeed say that they’d be opening two assembly facilities, one near Detroit and the other in Europe to build cars for the European market, so it’s possible that there is no move planned, just that the Detroit facility has been delayed.

“We are Detroit Electric, not London Electric,” the automaker’s CEO, Albert Lam, said in a statement. “Our commitment to the city of Detroit, the state of Michigan and the United States is as strong as it ever was. While there have been some delays in our plan to start production in Detroit, many vehicle programs experience some form of delay.”

Detroit Electric earlier blamed one of those delays on the fact that it had not finalized a lease or purchase agreement on any production facility near Detroit, and now they say that securing Federal Motor Vehicle Safety Standard Certification must happen before they start U.S. production. It’s not clear if that certification would include meeting all Federal Motor Vehicle Safety Standards or if the company is continuing to seek an exemption for low production vehicles, as Lam told TTAC they would, back in April at the launch.

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Detroit Electric Will Outsource Much But Will Assemble Own Battery Packs http://www.thetruthaboutcars.com/2013/04/detroit-electric-will-outsource-much-but-will-assemble-own-battery-packs/ http://www.thetruthaboutcars.com/2013/04/detroit-electric-will-outsource-much-but-will-assemble-own-battery-packs/#comments Sat, 06 Apr 2013 18:55:01 +0000 http://www.thetruthaboutcars.com/?p=483807 While Damon Lavrinc at  Wired’s Autopia makes the observation that the revived Detroit Electric company seems to be following the Tesla playbook, launching their company with a car based on an electrified small Lotus, Detroit Electric CEO Albert Lam insists that his team is using a different business model than Tesla and that they have […]

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Click here to view the embedded video.

While Damon Lavrinc at  Wired’s Autopia makes the observation that the revived Detroit Electric company seems to be following the Tesla playbook, launching their company with a car based on an electrified small Lotus, Detroit Electric CEO Albert Lam insists that his team is using a different business model than Tesla and that they have learned from other EV startups’ mistakes. Lam also said there was no comparison between Detroit Electric and Fisker, which appears to be headed to bankruptcy soon, having just furloughed all but 50 employees. Detroit Electric says they are following the model of Apple (on Lam’s CV along with a stints at Lotus and Sun Microsystems) focusing on design and engineering with much of everything else contracted out. Lam pointed out, at a press conference following the reveal of the SP:01 sports car, that buying and equipping a factory to build an original platform, as Tesla is doing, or even contracting out assembly of an original platform, as Fisker has tried to do, both require up front investments of hundreds of millions, perhaps a billion dollars or more, requiring quick success and substantial early sales just to break even. Lam says that Detroit Electric will proceed more slowly that those other two EV startups.

Tesla used a Lotus platform to get their company off the ground with their Roadster but much of Tesla’s focus has been developing the all-original Model S, built in the former NUMMI GM/Toyota plant in California. Detroit Electric will only be selling 1,000 of the $135,000 SP:01 as the startup moves to put a volume model, in sedan and hatchback styles, into production. Those new cars, with a projected sales figure of 10,000 units in 2015, ramping up to perhaps 40,000 in three years, will not have a unique platform like the Tesla Model S or the Fisker Karma. While that 40,000 unit figure seems a bit optimistic, Tesla is producing (and selling, they claim) the Model S at a rate of about 20,000 units a year, Chevy sold 23,400 Volts in North America in 2012 and just shy of 10,000 Nissan Leafs were sold in that market last year. Globally, Nissan sold about 27,000 Leafs, so Detroit Electric could be selling ten to twenty thousand cars a year if they have a competitive product.

They wouldn’t say who will be supplying them with gliders, but Lam said that an announcement of a strategic partner will be made at the upcoming Shanghai auto show. Lam did say that their platform supplier will be in Asia and that the cars will be built with unique Detroit Electric exterior bodies and interiors, as well as the tech features unique to the SP:01, particularly the SAMI smartphone app that controls most of the car’s infotainment. By giving their cars a brand specific look and a competitive interior, perhaps Detroit Electric will avoid the problems that another EV startup, Coda, has faced. Coda also based it’s business model around selling an electric version of an existing platform, but they decided to use a rather generic looking sedan from China’s Changan Hafei that is arguably the most boring looking car on sale in North America. Also, consumers have said that the Coda’s cheap interior plastics look out of place in car that has a list price of over $44,000. Reportedly Coda sold less than 100 cars in 2012 and early this year there were reports that the company had laid off 30% of its workforce. One dealer had slashed prices 40% on the Codas he had in stock.

Click here to view the embedded video.

Detroit Electric did promise that they will be doing final assembly in a Detroit area facility. Lam said that components will come in “CKD” (completely knocked down) form that will then be put together in Michigan. In a sense, that reverses how the big Detroit automakers often shipped CKD kits to foreign subsidiaries where they would be assembled. A similar facility will be operated in Europe for cars sold in Europe and Asia. North American distribution will be done through traditional dealers, most likely a hookup with a large dealer group. European sales will follow a new model, though the only hint they gave us was that it will operated on the model of “don’t call us, we’ll call you”, whatever that means.

One actual similarity with Tesla is that Detroit Electric will be assembling their own battery packs from cells supplied by vendors. That assembly, along with that of the batteries’ air-cooled thermal management system, will be done in the Detroit area. Detroit Electric’s head of engineering, Ben Boycott, said that the company “for commercial reasons” will not be using a single supplier for their cells. That’s a smart move after Fisker’s production was interrupted by battery maker A123’s own bankruptcy.

Click here to view the embedded video.

Korea’s Kokam had already been mentioned as a possible supplier to Detroit Electric. An additional battery maker will be announced as soon as final prices are negotiated. Boycott said that from a technical standpoint both Kokam cells and those supplied by the other company are equivalent. That other company will also be Korean but will not be LG Chem, who supplies the Chevy Volt. If you want to sleuth it out, Lam did say that the unnamed Korean battery supplier already has a facility near Detroit.

Click here to view the embedded video.

Detroit Electric, like Tesla, will also offer the same cars in two different battery capacities, ranges and prices. The entry level, lower range car will be competitively priced to the Nissan Leaf. Lam mentioned a price of $32-$35,000, the cost of a loaded midsize car these days.

Lam stressed how Detroit Electric will be “an American company”, headquartered and operated out of Detroit. Currently, six people work in Detroit Electric’s temporary offices in Detroit’s historic Fisher Bldg, including Don Graundstadt, CEO of North American operations. Once their permanent offices in the building are ready, that will go up to about 20, the same number of people who will initially staff the local assembly facility. An engineering and R&D center employing up to 200, also in the Detroit area, is in their plans. When asked about the company’s financing, Lam said that they have both private and strategic investors, including the company that supplies them with battery packaging equipment. He took pains to emphasize how he had recently been contacted by investment bankers representing a state owned Chinese business looking to invest in Detroit Electric and that he turned them down. He said that they welcomed private equity investors, and specifically mentioned investors in Europe and Hong Kong, but that they did not want any equity investments from governments linked businesses.

On the topic of government money, Detroit Electric received a $50,000 forgivable startup loan from Ann Arbor’s SPARK business incubator which was repaid in full.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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