Your personal information is valuable.
When I liquidated vehicles for Capital One, we typically examined over 14,000 variables before lending out our money to a customer.
Any customer. A credit card. An automobile. A commercial loan. It didn’t matter. We needed to get to know the economics of you first.
All of the low rates and big profits were dependent on buying your personal information, and then crafting decision models and metrics to determine your personal risk.
Our success in auto finance generated low rates for our customers and low delinquencies for our investors. But they both could have been far lower.