Tag: deathwatch

By on December 2, 2016

Front Pedestrian Braking, a new active safety technology available on the 2016 Chevrolet Malibu and 2016 Cadillac CT6, is one of many safety features tested at General Motors' new Active Safety Test Area at the Milford Proving Ground in Milford, Michigan. Image: Jeffrey Sauger/General Motors

U.S. sales of midsize cars remained on an even keel in November 2016, decreasing by only one-tenth of one percent compared with November 2015.

But make no mistake: the midsize car category still took a hit in November. While volume remained level, the segment’s share of the overall U.S. new vehicle market fell below 12 percent last month, the fifth consecutive November in which midsize market share has declined.  (Read More…)

By on September 7, 2016

2016 Subaru Legacy 3.6R LimitedThere will always be a place in the American market for the conventional midsize sedan.

Despite harsh declines in recent months, consumers are still on track to register more than 2 million midsize cars in calendar year 2016. In fact, a handful of nameplates — Accord, Legacy, Malibu — are attracting more buyers this year than they did in the first two-thirds of 2015.

But U.S. sales of midsize cars are now falling with a special kind of speed, plunging 26 percent in August, a loss of nearly 58,000 sales over the span of just one month. (Read More…)

By on August 5, 2016

2016 Subaru Legacy Limited“They go on loving you just the same, but somebody’s dying.”
Not Chris Isaak – 1995.

Minivans crumbled as the three-row utility vehicle took over, leaving a handful of nameplates to each produce healthy volume. TTAC’s claim earlier this week? Midsize sedans are now following the same track, crumbling as the smaller two-row crossover takes over.

Already, America’s fleet of midsize sedans is decreasing in size. We expect to see a greater reduction in the number of midsize offerings soon.

Midsize sedans desperately want you. But you, oh collective American consumer, are consistently desirous of fewer midsize sedans. The current crop of midsize nameplates does not uniformly possess the mettle to survive the current downturn, a downturn which quickly grew more severe last month.

U.S. sales of midsize cars plunged by 31,000 units in July 2016. (Read More…)

By on August 1, 2016

2016 Mazda6, Image: Mazda USA

A decade ago, Americans could buy minivans from Buick, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Kia, Mazda, Mercury, Nissan, Pontiac, Saturn, and Toyota. In all, 14 brands fought for the attention of 1 million minivan buyers.

Zoom ahead to 2016 and the minivan market — unlike the Terraza and Uplander and Freestar and Entourage and Monterey and Montana and Relay — is not dead. Indeed, through the first six months of 2016 minivan volume is up 25 percent and this year is expected to be the best year of minivan sales since 2008. Chrysler, Dodge, Honda, Kia, Nissan, and Toyota — only six candidates spread across seven nameplates and five automakers — are each generating sufficiently healthy volume in a market that is roughly 40 percent smaller than it was a decade ago. Rather than more than a dozen nameplates each producing an average of 70,000 annual sales, the remaining players will attract an approximate average of 100,000 annual sales each.

TTAC believes it is the midsize sedan segment’s turn to revolutionize in the same manner. In fact, the revolution is already underway. (Read More…)

By on July 28, 2015

2015 Mitsubishi Mirage ES

I am going to make a couple assumptions about Mitsubishi, our loyal TTAC readers, and where the two intersect.

For one, I don’t think a single person who comments or reads TTAC on a regular basis owns a Mitsubishi built after 1993. Also, I am going to make an educated guess that not a single Mirage owner reads automotive websites or blogs or any information source that offers proper opinions on Mitsubishi’s smallest of offerings.

Last — but certainly not least — I am going to point out there aren’t many people who read TTAC that care about Mitsubishi in the slightest. This, my friends, isn’t just a guess.

(Read More…)

By on July 23, 2015

2013 Mitsubishi Outlander Sport

Mitsubishi’s plant in Normal, Ill. is set to shut its doors for good. That’s what Japan’s Nikkei news service is reporting today, though U.S. representatives for the company declined to comment.

The plant was opened by Diamond-Star Motors, a joint venture between Mitsubishi and Chrysler, in 1988 after two years of construction. It currently builds the Outlander Sport/RVR, but was tasked with manufacturing the Eclipse/Plymouth Laser/Eagle Talon, Mirage/Eagle Summit, Galant, and coupe versions of the Dodge Avenger, Stratus and Chrysler Sebring during its lifetime.

(Read More…)

By on October 15, 2012

 

Every day seems to bring new tales of doom and gloom for Europe. Is it time for a Continental Deathwatch?

(Read More…)

By on December 5, 2010

“Toyota is in trouble. The Japanese automaker is playing defense as sales slump, dealer inventories swell — even for the Camry and Prius — and consumers demand larger discounts to remain loyal to the brand once viewed as unstoppable,” so beginneth a lengthy article in Detroit’s Freep that reads like a swansong for a formerly mighty ToMoCo. First, the requisite recitation of the ode to the obvious: (Read More…)

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