Minivans crumbled as the three-row utility vehicle took over, leaving a handful of nameplates to each produce healthy volume. TTAC’s claim earlier this week? Midsize sedans are now following the same track, crumbling as the smaller two-row crossover takes over.
Already, America’s fleet of midsize sedans is decreasing in size. We expect to see a greater reduction in the number of midsize offerings soon.
Midsize sedans desperately want you. But you, oh collective American consumer, are consistently desirous of fewer midsize sedans. The current crop of midsize nameplates does not uniformly possess the mettle to survive the current downturn, a downturn which quickly grew more severe last month.
U.S. sales of midsize cars plunged by 31,000 units in July 2016. (Read More…)