I’ve always had a soft spot for Volvo, that’s probably why I’ve owned two and chose European Delivery on one of them. But Volvo has a problem. It’s not the product. It’s not even the brand positioning. It’s a lack of advertising and visibility. Let’s dive deep into my mind as I pontificate about Volvo’s destiny.
Nobody likes to think about the passing of a parent. When it happens it leaves you with a lot of different feelings, sadness, emptiness, loneliness and even, if your parent has been effected by a long illness or a prolonged decline, an unexpected sense of relief and completion. The grieving process is different for everyone, the legal process isn’t. Within a few days of your parent’s passing, the division of assets, property and cherished mementos begins to grind relentlessly forward. If your family gets along well, who gets what is generally handled gracefully and your relationships are actually strengthened by the process. So it was with my family and, since I was the only “car guy” among my brothers and sisters, it was a foregone conclusion that I would get my father’s Oldsmobile.
The number of people killed on U.S. highways fell in 2011 for the sixth straight year, the longest streak of declines in the nation’s history, Bloomberg reports.
Crash fatalities are down 1.7 percent to 32,310 from a year earlier, NHTSA data shows. How can you counteract this alarming trend? Pile young people in the car. (Read More…)
TTAC Commentator Jimal writes:
Sajeev and Steve,
I have one of those quandaries that most adults will go through sooner or later in life and I figured I would tap into you and the B&B for suggestions. My father passed away recently after a long illness and I’m helping my mother with settling his estate; cleaning up finances, etc. Among the things my father left behind were his 2005 Buick LeSabre, which my mother hates, and her cherished 1996 4-door Chevy Blazer. (Read More…)
Speaking of car ads, never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (<- they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – - killed.
“Herr Schmitt! How often do we have to tell you: No negative advertising!!!!” It’s amazing that the Mercedes-Benz Brake Assistant System (BAS) ad [available after the jump] saw the light of day. Personally, I like it. Honestly, I’m envious of an agency that has gotten this ad through countless committees. Coming up with a good ad is easy. The hard part is having it approved. (Read More…)
A year ago, TTAC published a story about out-of-control Toyota Tacomas. Since then, reports continue to surface of “unintended acceleration” events in Lexus ES and IS and Toyota Camry and Camry Solara vehicles. Toyota insists that all-weather floor mats are causing the problem; the accelerator becomes stuck under the rubber. Autocoverup.com alleges, well, you know. “This is a known problem with over 432 complaints,” the site’s author insists. According to NHTSA’s Defect Investigation’s database, reports of unintended acceleration in Lexus ES models first surfaced around 2004 and continued until late 2008. One report (ODI-NHTSA Complaint Number 10252860) describes the problem:
A US Department of Transportation study released last month shows that thousands of Americans (documented or otherwise) are injured or killed each year in vehicle-related accidents unrelated to driving. The National Highway Traffic Safety Administration (NHTSA) “Not in Traffic Surveillance – 2007 Highlights” study reveals that a total of of 1747 fatalities and 841k injuries were attributed to non-traffic crashes and non-crash incidents. The agency compiled the annual estimates to provide the first-ever look at the magnitude of accidents that cannot be resolved with a new law enforced with traffic citations. Among the findings: 168 individuals are killed each year by falling vehicles. Another 88 peg it by falling out of a car. Electric windows reduce the gene pool by five unlucky souls, and three die while locked in the trunk. About 22 percent of injuries are caused while entering or exiting a vehicle. Twenty percent of injuries are caused by car doors. Some 10k end up in ER after getting jiggy with jacks or hoists. The NHTSA compiled the information from a number of sources including police reports, hospital records and an injury database maintained by the Consumer Product Safety Commission.