I’m back like a rebel making trouble with another installment of Dealers Are The Worst Businessmen. Today, we’ll be talking about the information that most dealers use to make every decision in the dealership, and how it’s completely and utterly useless.
To those of you who’ve worked in the dealership world, you already know what I’m talking about, right? Yep. The CRM (Customer Relationship Management) tool. Doesn’t matter whether it’s VinSolutions, DealerSocket, or any of the other popular software solutions on the market. Nowhere will you find a more prominent example of “garbage in, garbage out” than in the customer data mining that occurs at every dealer group. It’s a wonderful example of how most dealers spend thousands of dollars on tools they believe they need and then neglect to learn how to properly use.
But first, a story.
Every year, Pied Piper Management sends phony car buyers into dealerships to rank how much deal-landing prowess their salespeople can muster.
This year’s dealership effectiveness rankings put a number of high-end automakers at the top, but the industry’s most innovative company sits at the very bottom for the second year in a row. According to Pied Piper’s Prospect Satisfaction Index, Tesla Motors ranks last by a mile.
Why does an automaker that builds fast vehicles have so little hustle in the sales department? (Read More…)
It’s D-Day, so what better time to dish details on Cadillac’s secretive Project Pinnacle?
The luxury automaker plans to completely revamp how its dealers interact with customers — a strategy that even changes how its salespeople dress, according to a draft document obtained by Automotive News.
Under Project Pinnacle — the brainchild of brand president Johan de Nysschen — U.S. dealers will be grouped into five tiers based on expected sales. When the operation kicks off on October 1, car shoppers can expect a higher-end experience at their local Caddy dealership. Get ready to be coddled. (Read More…)
A pissed-off motorist wants the world to know that a service technician working at a dealership that might take rolled-up bills as a downpayment took his car on an alleged powder-fueled joyride. And he has dashcam video of the whole thing.
A revealing video posted to Youtube yesterday by user “Carrera Chris” documents the April 12 point-of-view journey of his vehicle as it leaves a Palo Alto Audi dealership with the technician behind the wheel. (Read More…)
The Napleton Automotive Group of Illinois tread a well-worn path to its lawyers yesterday, this time filing a suit against Volkswagen for damaging its business model.
Three Volkswagen dealerships owned by Napelton filed the suit, which seeks class-action status, alleging the automaker’s diesel emissions scandal amounts to “criminal racketeering,” Automotive News has reported.
Volkswagen dealers in the U.S. will get more vehicles to sell this year and next, but there’s still no word on possible reparations or when to expect a diesel emissions fix.
At a meeting with dealers at the National Auto Dealers Association convention on Saturday, Volkswagen brand chief Herbert Diess promised to “redefine” the brand and boost shipments of popular models, Automotive News has reported.
The meeting aimed to calm the fears of increasingly frustrated dealers while providing some certainty about product strategy. Despite promising to carry on with the strategy favored by departed Volkswagen of America CEO Michael Horn, Diess’ reassurances didn’t win over everyone.
Volkswagen dealers in the U.S. have formed a go-to team tasked with drawing compensation out of the automaker while avoiding a looming barrage of dealer lawsuits.
The five-member committee was formed at a dealers-only meeting held yesterday at the National Automobile Dealers Association convention in Las Vegas, one day before U.S. dealers were expected to meet with top Volkswagen brass, Automotive News has reported.
The move is designed to head off a potential slew of lawsuits from U.S. dealers seeking reparations for sunk costs and lost revenue stemming from the automaker’s expansion push and subsequent diesel emissions scandal.
Your vehicle’s hidden flaws and most shocking (mechanical) secrets will soon be just a click away.
The Department of Transportation is ending the clandestine relationship between your car’s dealer and the manufacturer by posting all Technical Service Bulletins (TSB) online, according to Consumer Reports.
TSBs, which outline the recommended procedure for repairing vehicles, will be posted in PDF form on the safercar.gov website.
The world needs to be saved, but who wants to spend more money doing it?
That, cash lands on Takata-plagued dealers, Tesla takes to the track, BMW wants you in and out fast, and Volkswagen dreams of slaying the Prius … after the break!
With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.
Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:
If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.