Tag: dead

By on February 3, 2016

Scion-tC

Sir, I don’t think you understand how our pricing model works.”

It was the winter of 2004, and a sad-sack of a salesman sat at the desk across from Mrs. Bark and me at a morbidly depressing Toyota-Scion dealership near Dayton, Ohio. My dear wife was the less-than-proud owner of a 2001 Hyundai Elantra that had been the very first car she’d ever purchased new. That Elantra came with war wounds; it had been hit in the rear door a week after she bought it, and the car was so cheap that the small dent it caused wasn’t worth fixing.

We had recently become upwardly mobile, thanks to a promotion I got at work, so I wanted to buy her something nicer; something sporty, but not actually sporty. She was a graduate music student, and all of her friends drove shitboxes from the ’90s. I wanted them to know that her husband was somebody, not just another poor grad student. Alas, youthful pride.

(Read More…)

By on February 3, 2016

Keep both hands inside the car at all times.

One coupe flies, two coupes die.

By the time that Akio Toyoda was standing on that Detroit stage crowing about the triumph of the LC500, the nails were already being hammered into Scion’s coffin. The Scion tC, perhaps the best combination of practicality, style, and durability available for under twenty-five grand in the United States, will be taken out back and unceremoniously shot. The FR-S … your guess is as good as mine, but I’d be surprised if Toyota brought it over as the Celica, no matter how personally gratified I would be by such a move.

The story of Toyota’s American sub-marques could not be more different. Lexus has gone from strength to strength, effortlessly assuming a position as the thinking man’s luxury car with the LS460 while also flooding the market with Camry-platform high-profit product. Scion, on the other hand, has struggled from its first day with customer perception, dealer-satisfaction issues, and schizophrenic product planning.

Yet it’s easy to show that Lexus has been just as poorly managed as Scion; take a look at the Lexus lineup over the past 27 years and tell me that you can’t spot quite a few duffers and misfires. So why is the Official Toyota Brand of McMansion Owners soaring while the Official Toyota Brand of Dubstep Aficionados crashes? The answer, naturally, is: Barack Obama.

(Read More…)

By on February 3, 2016

scion_gravestone

Toyota officially announced Wednesday morning that Scion will “transition to Toyota,” effectively killing off the youth brand started in 2002. Its first vehicles went on sale in California in 2003, and included the xA hatchback and xB wagon.

According to a release from Toyota, Scion “is now transitioning back to the Toyota brand” and most Scion models well be rebranded as Toyotas starting August 2016 for the 2017 model year, including the forthcoming C-HR. The Scion tC will be discontinued as of August 2016.

(Read More…)

By on February 3, 2016

scion_gravestone

Update 2: Toyota has officially announced Scion’s “transition to Toyota.”

Update 1: Road&Track is reporting it has confirmed the rumor with an inside source and the death of Scion will be publicly announced later today.

A top-secret meeting took place Tuesday afternoon to announce the death of the Scion brand to employees, reports CarBuzzard (via Motor Trend). The company is rumored to make the announcement public today.

We at TTAC have openly wondered about the future of Scion, though recent sales performance of new products looked to have put the youth-oriented brand on the right track.

(Read More…)

By on November 6, 2015

George Barris With Kato And The Batmobile Circa 2010

Thursday afternoon, legendary car customizer George Barris left this mortal coil at the age of 89, leaving behind a decades-long automotive legacy.

The self-described “King of Kustom Kulture,” Barris was customizing cars long before turning a Lincoln Futura concept car into the first of many iconic Batmobiles, according to The Detroit Bureau. He and his brother, Sam, began customizing while in high school in Roseville, Calif., using the money earned from working on a 1925 Buick to buy and build a 1936 Ford.

(Read More…)

By on July 23, 2015

I think the time has come to wave goodbye to one of the auto industry’s most fickle segments: the small luxury convertible. Once formerly strong and full of life, the segment now consists of a bunch of cars that leave people asking: Do they still make that?

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By on July 18, 2015

Jules Bianchi

Jules Bianchi, a Marussia F1 driver, succumbed to his injuries yesterday after colliding with a tractor at the 2014 Japanese Grand Prix over nine months ago.

The Bianchi family released the following statement:

It is with deep sadness that the parents of Jules Bianchi, Philippe and Christine, his brother Tom and sister Mélanie, wish to make it known that Jules passed away last night at the Centre Hospitalier Universitaire (CHU) in Nice, (France) where he was admitted following the accident of 5th October 2014 at Suzuka Circuit during the Japanese Formula 1 Grand Prix.

“Jules fought right to the very end, as he always did, but today his battle came to an end,” said the Bianchi family. “The pain we feel is immense and indescribable. We wish to thank the medical staff at Nice’s CHU who looked after him with love and dedication. We also thank the staff of the General Medical Center in the Mie Prefecture (Japan) who looked after Jules immediately after the accident, as well as all the other doctors who have been involved with his care over the past months.

“Furthermore, we thank Jules’ colleagues, friends, fans and everyone who has demonstrated their affection for him over these past months, which gave us great strength and helped us deal with such difficult times. Listening to and reading the many messages made us realise just how much Jules had touched the hearts and minds of so many people all over the world.

“We would like to ask that our privacy is respected during this difficult time, while we try to come to terms with the loss of Jules.”

(Read More…)

By on June 17, 2015

2015-jeep-wrangler

Ladies and gentlemen, it is time to mourn the loss of the four-seat convertible. We have known for a while that its time was coming. First, they came for the Pontiac G6. Then, they came for the Toyota Solara. Then, they came for the Mitsubishi Eclipse. And when it was time to come for the Chrysler 200, nobody cared, because nobody buys these cars anymore.

But surely some people still buy them. I mean, there are still millions of people out there having midlife crises, looking for the last modicum of driving excitement before they start ranting about how mobile apps are tearing at the fabric of our society. But sadly, the fun is over: there are no reasonably priced four-seat convertibles left.

(Read More…)

By on May 3, 2015

Tom-Hoover

After battling a “long-term illness,” former Chrysler engineer and “Godfather of the 426 Hemi,” Tom Hoover passed away on April 30. He was 85

(Read More…)

By on March 5, 2015

 

article-2548037-1B0EA92A00000578-368_964x620

So much for the Freezing Fire oxymoron. (photo courtesy: dailymail.co.uk)

TTAC Commentator Pete Zaitcev writes:

Dear Sajeev:

Here’s a qustion that’s not “what car should I buy”. My town had a “snowpocalypse” event: it was 65F for a week, then an inch or two of snow fell and the temperatures fell into low 30s for a day. The usual followed, like a miniature Atlanta. But what surprised me the most was the number of broken cars parked alongside highways. They didn’t fall to accidents, they just stopped. But why? (Read More…)

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