The Truth About Cars » daewoo http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 11 Feb 2016 18:00:49 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » daewoo http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com A Different Perspective On The DaimlerChrysler Merger http://www.thetruthaboutcars.com/2015/06/different-perspective-daimlerchrysler-merger/ http://www.thetruthaboutcars.com/2015/06/different-perspective-daimlerchrysler-merger/#comments Tue, 09 Jun 2015 21:00:42 +0000 http://www.thetruthaboutcars.com/?p=994922 My 25-plus years as a Big Time Auto Industry Executive afforded me many memorable moments. It would be difficult to single out one example, but I may be the only person on earth who has shaken hands with both Soichiro Honda and Derek Kreindler. As for the low point of my career, there is no contest: the morning of May […]

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My 25-plus years as a Big Time Auto Industry Executive afforded me many memorable moments. It would be difficult to single out one example, but I may be the only person on earth who has shaken hands with both Soichiro Honda and Derek Kreindler. As for the low point of my career, there is no contest: the morning of May […]

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Vellum Venom Vignette: The Brazil Vacation, Part II http://www.thetruthaboutcars.com/2015/01/vellum-venom-vignette-brazil-vacation-part-ii/ http://www.thetruthaboutcars.com/2015/01/vellum-venom-vignette-brazil-vacation-part-ii/#comments Fri, 23 Jan 2015 15:00:41 +0000 http://www.thetruthaboutcars.com/?p=987546   Aside from the car-less world of cruise/train travel, my post-CCS Design vacations involve seeing an American on the road only to feel their styling and (more importantly) proportioning are sleeker and prettier. Douchey perhaps, but it’s my benign contribution to American Exceptionalism. Even if this “proper” Chevy is a German Opel (sold alongside many a Korean Daewoo) introduced in […]

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  Aside from the car-less world of cruise/train travel, my post-CCS Design vacations involve seeing an American on the road only to feel their styling and (more importantly) proportioning are sleeker and prettier. Douchey perhaps, but it’s my benign contribution to American Exceptionalism. Even if this “proper” Chevy is a German Opel (sold alongside many a Korean Daewoo) introduced in […]

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Junkyard Find: 1988 Pontiac LeMans http://www.thetruthaboutcars.com/2014/11/junkyard-find-1988-pontiac-lemans-2/ http://www.thetruthaboutcars.com/2014/11/junkyard-find-1988-pontiac-lemans-2/#comments Thu, 20 Nov 2014 14:00:51 +0000 http://www.thetruthaboutcars.com/?p=946817 Back when I saw this red ’88 LeMans at a California wrecking yard last year, I figured that would be the last Pontiac-badged Daewoo LeMans I’d ever see in a self-service wrecking yard. After all, these things sold poorly, were built like crap, and mostly lasted about five years before being stuffed into the nearest […]

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Back when I saw this red ’88 LeMans at a California wrecking yard last year, I figured that would be the last Pontiac-badged Daewoo LeMans I’d ever see in a self-service wrecking yard. After all, these things sold poorly, were built like crap, and mostly lasted about five years before being stuffed into the nearest […]

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Review: 2014 Chevrolet Spark EV (With Video) http://www.thetruthaboutcars.com/2014/01/review-2014-chevrolet-spark-ev-with-video/ http://www.thetruthaboutcars.com/2014/01/review-2014-chevrolet-spark-ev-with-video/#comments Tue, 28 Jan 2014 14:00:38 +0000 http://www.thetruthaboutcars.com/?p=705962 Outside North America, this little blue pill of an A-segment car is known as the Daewoo Matiz Creative. It may look an obsolete computer peripheral (or a pregnant roller skate), but GM claims that the Chevrolet Spark has more torque than a Ferrari 458 Italia. As a self-described technology lover, and card-carrying resident of the […]

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Outside North America, this little blue pill of an A-segment car is known as the Daewoo Matiz Creative. It may look an obsolete computer peripheral (or a pregnant roller skate), but GM claims that the Chevrolet Spark has more torque than a Ferrari 458 Italia. As a self-described technology lover, and card-carrying resident of the […]

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Vellum Venom Vignette: Ovoid Fixation Edition? http://www.thetruthaboutcars.com/2013/12/vellum-venom-vignette-ovoid-fixation-edition/ http://www.thetruthaboutcars.com/2013/12/vellum-venom-vignette-ovoid-fixation-edition/#comments Tue, 24 Dec 2013 13:00:46 +0000 http://www.thetruthaboutcars.com/?p=686786 Ryan writes: OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do […]

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Ryan writes: OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do […]

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Junkyard Find: 1988 Pontiac LeMans http://www.thetruthaboutcars.com/2013/11/junkyard-find-1988-pontiac-lemans/ http://www.thetruthaboutcars.com/2013/11/junkyard-find-1988-pontiac-lemans/#comments Sat, 09 Nov 2013 14:00:28 +0000 http://www.thetruthaboutcars.com/?p=646082 We haven’t seen many Daewoo products in this series— in fact, just this ’00 Nubira wagon has made the cut, out of all the expired Lanoses and Leganzas I see— but there was a time when The General saw fit to sell a Pontiac-badged, Opel-based Daewoo LeMans next to its Chevrolet-badged Suzuki Cultus and Geo-badged […]

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We haven’t seen many Daewoo products in this series— in fact, just this ’00 Nubira wagon has made the cut, out of all the expired Lanoses and Leganzas I see— but there was a time when The General saw fit to sell a Pontiac-badged, Opel-based Daewoo LeMans next to its Chevrolet-badged Suzuki Cultus and Geo-badged […]

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Rental Car Review: My Wisconsin Week With a 2012 Chevrolet Sonic LT http://www.thetruthaboutcars.com/2013/10/rental-car-review-my-wisconsin-week-with-a-2012-chevrolet-sonic-lt/ http://www.thetruthaboutcars.com/2013/10/rental-car-review-my-wisconsin-week-with-a-2012-chevrolet-sonic-lt/#comments Mon, 21 Oct 2013 13:00:17 +0000 http://www.thetruthaboutcars.com/?p=628786 In my travels as Chief Justice of the 24 Hours of LeMons Supreme Court, I spend a lot of time in bottom-end rental cars. Sometimes I get press cars and write about them on these trips, but that’s usually more of a hassle than it’s worth. For about 15 four-day race weekends a year (plus […]

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In my travels as Chief Justice of the 24 Hours of LeMons Supreme Court, I spend a lot of time in bottom-end rental cars. Sometimes I get press cars and write about them on these trips, but that’s usually more of a hassle than it’s worth. For about 15 four-day race weekends a year (plus […]

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In Defense: GM Daewoo’s Small Cars http://www.thetruthaboutcars.com/2013/05/in-defense-gm-daewoos-small-cars/ http://www.thetruthaboutcars.com/2013/05/in-defense-gm-daewoos-small-cars/#comments Thu, 02 May 2013 18:04:49 +0000 http://www.thetruthaboutcars.com/?p=486822 Soon after TTAC’s article on General Motors’ new model make over, the naysayers were out in force. Commenter jpolicke for example suggested selling GM stock if its future relied on engineering coming from South Korea. However, signs abound that this time around GM is finding its way. Let’s examine some of the pros and cons: […]

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Soon after TTAC’s article on General Motors’ new model make over, the naysayers were out in force. Commenter jpolicke for example suggested selling GM stock if its future relied on engineering coming from South Korea. However, signs abound that this time around GM is finding its way. Let’s examine some of the pros and cons: […]

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Attention Chevy Dealers: You’re Supposed To Be Downplaying The Korean Connection http://www.thetruthaboutcars.com/2013/03/attention-chevy-dealers-youre-supposed-to-be-downplaying-the-korean-connection/ http://www.thetruthaboutcars.com/2013/03/attention-chevy-dealers-youre-supposed-to-be-downplaying-the-korean-connection/#comments Wed, 13 Mar 2013 14:43:28 +0000 http://www.thetruthaboutcars.com/?p=481072 I’ve mentioned this before, but it bears repeating: from the perspective of the manufacturer, dealers are the worst part of the business. Their consistent thirty-day-crunch mindset leads to all sorts of idiocy, including the “$500 Dance Contest” you see above. There’s something appropriate about it, however: Like the Cruze, Sonic, and Spark, “Gangnam Style” is […]

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I’ve mentioned this before, but it bears repeating: from the perspective of the manufacturer, dealers are the worst part of the business. Their consistent thirty-day-crunch mindset leads to all sorts of idiocy, including the “$500 Dance Contest” you see above. There’s something appropriate about it, however: Like the Cruze, Sonic, and Spark, “Gangnam Style” is […]

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Daewoo! The Lost Art of Macho Korean Car-Commercial Voiceovers http://www.thetruthaboutcars.com/2013/02/daewoo-the-lost-art-of-macho-korean-car-commercial-voiceovers/ http://www.thetruthaboutcars.com/2013/02/daewoo-the-lost-art-of-macho-korean-car-commercial-voiceovers/#comments Wed, 20 Feb 2013 14:00:08 +0000 http://www.thetruthaboutcars.com/?p=478191 Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre. This LeMans GTE […]

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Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre. This LeMans GTE […]

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New or Used? Help Me Find My Old Love Edition http://www.thetruthaboutcars.com/2013/02/new-or-used-help-me-find-my-old-love-edition/ http://www.thetruthaboutcars.com/2013/02/new-or-used-help-me-find-my-old-love-edition/#comments Thu, 14 Feb 2013 19:09:49 +0000 http://www.thetruthaboutcars.com/?p=477452 Dear Steve & Sajeev, For 14 years I have owned a 1998 Ford Windstar Northwoods Edition with the indomitable 3.8 Liter engine. I love this van! It’s been so reliable. $38,000 and 4 transmissions later, and old rusty is still trucking. Only had to do 4 head gaskets. AAA absolutely loves towing my vehicle. The […]

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Dear Steve & Sajeev, For 14 years I have owned a 1998 Ford Windstar Northwoods Edition with the indomitable 3.8 Liter engine. I love this van! It’s been so reliable. $38,000 and 4 transmissions later, and old rusty is still trucking. Only had to do 4 head gaskets. AAA absolutely loves towing my vehicle. The […]

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Rebadge Chaos: A Look Back http://www.thetruthaboutcars.com/2013/01/474891/ http://www.thetruthaboutcars.com/2013/01/474891/#comments Wed, 23 Jan 2013 14:55:04 +0000 http://www.thetruthaboutcars.com/?p=474891 Today, we’re going to talk rebadges.  I know what you’re thinking: a TTAC post about rebadges.  Here comes an assault on General Motors.  You can almost hear the GM PR department groaning, except for the recently departed Joel Ewanick, who doesn’t have time to groan because he’s too busy putting out a garage fire.  But […]

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Today, we’re going to talk rebadges.  I know what you’re thinking: a TTAC post about rebadges.  Here comes an assault on General Motors.  You can almost hear the GM PR department groaning, except for the recently departed Joel Ewanick, who doesn’t have time to groan because he’s too busy putting out a garage fire.  But […]

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Question Of The Day: What Is The Best Orphan Car In History? http://www.thetruthaboutcars.com/2012/11/question-of-the-day-what-is-the-best-orphan-car-in-history/ http://www.thetruthaboutcars.com/2012/11/question-of-the-day-what-is-the-best-orphan-car-in-history/#comments Mon, 12 Nov 2012 14:00:58 +0000 http://www.thetruthaboutcars.com/?p=466565   There was the Cadillac of minivans. A different kind of company selling a different kind of car. A Swede with no compromises, and a Frenchman that went from strength to strength. Daihatsus that were perhaps, a bit too modest, by skinny dipping their unknown name in a slogan-less lake. And then we had that crazy distant Yugoslavian […]

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  There was the Cadillac of minivans. A different kind of company selling a different kind of car. A Swede with no compromises, and a Frenchman that went from strength to strength. Daihatsus that were perhaps, a bit too modest, by skinny dipping their unknown name in a slogan-less lake. And then we had that crazy distant Yugoslavian […]

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Companies! Cheap! For You, Special Price: GM’s Hong Kong Dealings http://www.thetruthaboutcars.com/2012/10/companies-cheap-for-you-special-price-gms-hong-kong-dealings/ http://www.thetruthaboutcars.com/2012/10/companies-cheap-for-you-special-price-gms-hong-kong-dealings/#comments Mon, 22 Oct 2012 13:14:06 +0000 http://www.thetruthaboutcars.com/?p=464477 Hong Kong, and I speak from experience, is a great place to incorporate, to save taxes, and to throw a cloak of secrecy over financial operations which otherwise would be out in the open. In the case of GM, it is also a great place to save their Korean behinds. In December 2009, GM sold […]

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Hong Kong, and I speak from experience, is a great place to incorporate, to save taxes, and to throw a cloak of secrecy over financial operations which otherwise would be out in the open. In the case of GM, it is also a great place to save their Korean behinds. In December 2009, GM sold […]

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Chevrolet’s Small Car Sparking Small Car Demand http://www.thetruthaboutcars.com/2012/10/chevrolets-small-car-sparking-small-car-demand/ http://www.thetruthaboutcars.com/2012/10/chevrolets-small-car-sparking-small-car-demand/#comments Fri, 12 Oct 2012 13:00:34 +0000 http://www.thetruthaboutcars.com/?p=463531 Strong demand is spurring Chevrolet to import more Chevrolet Spark minicars from Korea – though Chevrolet won’t release their initial projections or how many Sparks will be imported in the next round. Chevrolet sold 6,313 Sparks in the first two months it went on sale, surpassing the Smart Fortwo and Scion iQ. The Spark was […]

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Strong demand is spurring Chevrolet to import more Chevrolet Spark minicars from Korea – though Chevrolet won’t release their initial projections or how many Sparks will be imported in the next round. Chevrolet sold 6,313 Sparks in the first two months it went on sale, surpassing the Smart Fortwo and Scion iQ. The Spark was […]

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Junkyard Find: 2000 Daewoo Nubira Station Wagon http://www.thetruthaboutcars.com/2012/07/junkyard-find-2000-daewoo-nubira-station-wagon/ http://www.thetruthaboutcars.com/2012/07/junkyard-find-2000-daewoo-nubira-station-wagon/#comments Sun, 22 Jul 2012 13:00:02 +0000 http://www.thetruthaboutcars.com/?p=453380 Remember the Daewoo Nubira? No? Did you know that there was a wagon version? Even though production of the Nubira stopped just ten years ago, this car has all but disappeared from our consciousness. The only reason I noticed this Nubira wagon in a Colorado self-service yard last week was its relatively pristine, un-picked-over condition […]

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Remember the Daewoo Nubira? No? Did you know that there was a wagon version? Even though production of the Nubira stopped just ten years ago, this car has all but disappeared from our consciousness. The only reason I noticed this Nubira wagon in a Colorado self-service yard last week was its relatively pristine, un-picked-over condition […]

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Rental Car Review: 2012 Chevrolet Captiva Sport http://www.thetruthaboutcars.com/2012/07/rental-car-review-2012-chevrolet-captiva-sport/ http://www.thetruthaboutcars.com/2012/07/rental-car-review-2012-chevrolet-captiva-sport/#comments Sat, 14 Jul 2012 13:00:37 +0000 http://www.thetruthaboutcars.com/?p=451846   If you’re shopping for a compact American crossover, Chevy’s Equinox is likely on your list. If however you’re looking to rent a small crossover, the Chevrolet Captiva Sport is probably what you’ll get for $29.95 a day from Hertz. While you’re bound to see them on the streets, you can’t buy them new unless […]

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  If you’re shopping for a compact American crossover, Chevy’s Equinox is likely on your list. If however you’re looking to rent a small crossover, the Chevrolet Captiva Sport is probably what you’ll get for $29.95 a day from Hertz. While you’re bound to see them on the streets, you can’t buy them new unless […]

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Someday, GM Will Own the Streets of Hanoi! http://www.thetruthaboutcars.com/2012/04/someday-gm-will-own-the-streets-of-hanoi/ http://www.thetruthaboutcars.com/2012/04/someday-gm-will-own-the-streets-of-hanoi/#comments Thu, 05 Apr 2012 15:00:26 +0000 http://www.thetruthaboutcars.com/?p=438443 During my visit to Vietnam last month, I photographed many Honda Super Cubs, but I always kept one eye open for other interesting vehicles. I spotted a few Toyota Crown Royal Saloons, which was cool, but catching a Geo Chevrolet Tracker at a Hanoi intersection was one of the weirder sightings. Studying the photograph later, […]

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During my visit to Vietnam last month, I photographed many Honda Super Cubs, but I always kept one eye open for other interesting vehicles. I spotted a few Toyota Crown Royal Saloons, which was cool, but catching a Geo Chevrolet Tracker at a Hanoi intersection was one of the weirder sightings. Studying the photograph later, […]

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Review: 2011 Chevrolet Spark 1.2 (Global-Spec) http://www.thetruthaboutcars.com/2011/08/review-2011-chevrolet-spark-1-2-global-spec/ http://www.thetruthaboutcars.com/2011/08/review-2011-chevrolet-spark-1-2-global-spec/#comments Fri, 12 Aug 2011 17:25:11 +0000 http://www.thetruthaboutcars.com/?p=406924 If you have a pulse and a willful ignorance of the local speed limit, you’re probably not interested in the Chevrolet Spark. If you’re a media-savvy hipster who’s on Facebook sixteen hours a day, you’re probably not interested in the Spark, either. If you’re a techno-geek or an eco-geek, you’re probably still not interested in the Chevrolet […]

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If you have a pulse and a willful ignorance of the local speed limit, you’re probably not interested in the Chevrolet Spark. If you’re a media-savvy hipster who’s on Facebook sixteen hours a day, you’re probably not interested in the Spark, either. If you’re a techno-geek or an eco-geek, you’re probably still not interested in the Chevrolet […]

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Unlocking The Secrets Of GM’s Golden China Share http://www.thetruthaboutcars.com/2011/08/inside-gms-china-golden-china-share/ http://www.thetruthaboutcars.com/2011/08/inside-gms-china-golden-china-share/#comments Wed, 10 Aug 2011 21:26:34 +0000 http://www.thetruthaboutcars.com/?p=406604 Having been asked by a certain newspaper to review the new book “American Wheels, Chinese Roads: The Story of General Motors in China [more info on that review coming soon], I’ve been spending my quiet moments over the last week or so looking into GM’s Chinese operations. The book’s author, Michael Dunne, documents GM’s rise […]

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Having been asked by a certain newspaper to review the new book “American Wheels, Chinese Roads: The Story of General Motors in China [more info on that review coming soon], I’ve been spending my quiet moments over the last week or so looking into GM’s Chinese operations. The book’s author, Michael Dunne, documents GM’s rise […]

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Chevy To Europe, Opel To China http://www.thetruthaboutcars.com/2011/02/chevy-to-europe-opel-to-china/ http://www.thetruthaboutcars.com/2011/02/chevy-to-europe-opel-to-china/#comments Thu, 24 Feb 2011 14:18:12 +0000 http://www.thetruthaboutcars.com/?p=385010 GM is pushing its Chevrolet brand as a ”world brand,” reports the Freep. First battlefields for global bowtiefication: Europe and Korea. In Korea, the matter is easy: Last month, they took off the Daewoo badge and put a bowtie on instead. As predicted by TTAC nearly a year ago. There is not much that can […]

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GM is pushing its Chevrolet brand as a ”world brand,” reports the Freep. First battlefields for global bowtiefication: Europe and Korea. In Korea, the matter is easy: Last month, they took off the Daewoo badge and put a bowtie on instead. As predicted by TTAC nearly a year ago. There is not much that can […]

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Daewoo Is Dead http://www.thetruthaboutcars.com/2011/01/daewoo-is-dead/ http://www.thetruthaboutcars.com/2011/01/daewoo-is-dead/#comments Thu, 20 Jan 2011 13:11:52 +0000 http://www.thetruthaboutcars.com/?p=381240 We, or rather the Financial Times saw it coming a year ago: “General Motors is considering replacing the Daewoo brand with the Chevrolet name in South Korea.” And so they finally did. “People will not be able to see the silver-colored Daewoo badge in brand-new vehicles down the road as GM Daewoo Auto & Technology […]

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We, or rather the Financial Times saw it coming a year ago: “General Motors is considering replacing the Daewoo brand with the Chevrolet name in South Korea.” And so they finally did. “People will not be able to see the silver-colored Daewoo badge in brand-new vehicles down the road as GM Daewoo Auto & Technology […]

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GM Considering CVTs In Daewoo-Developed Cars http://www.thetruthaboutcars.com/2010/11/gm-considering-cvts-in-daewoo-developed-cars/ http://www.thetruthaboutcars.com/2010/11/gm-considering-cvts-in-daewoo-developed-cars/#comments Tue, 30 Nov 2010 00:27:44 +0000 http://www.thetruthaboutcars.com/?p=374952 AutoWeek reports: GM doesn’t use [Continuously Variable Transmissions] now. But they could be used on models such as the Chevrolet Spark, Aveo and Cruze in the next three years, said Mike Arcamone, CEO of GM Daewoo Auto & Technology. GM will have to improve the mileage on these models by at least 10 percent by […]

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AutoWeek reports: GM doesn’t use [Continuously Variable Transmissions] now. But they could be used on models such as the Chevrolet Spark, Aveo and Cruze in the next three years, said Mike Arcamone, CEO of GM Daewoo Auto & Technology. GM will have to improve the mileage on these models by at least 10 percent by […]

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Curbside Classic: 1990 Pontiac LeMans – The Lows And Rocky Mt. Highs Of GM’s Deadly Sin #12 http://www.thetruthaboutcars.com/2010/11/curbside-classic-1990-pontiac-lemans-the-lows-and-rocky-mt-highs-of-gms-deadly-sin-12/ http://www.thetruthaboutcars.com/2010/11/curbside-classic-1990-pontiac-lemans-the-lows-and-rocky-mt-highs-of-gms-deadly-sin-12/#comments Thu, 18 Nov 2010 16:01:08 +0000 http://www.thetruthaboutcars.com/?p=373212 Between the years 1988 and 1993, GM decided to use Americans in a mass experiment, in which I found myself  an unwitting participant. Seemingly unable to determine on its own whether Korean-made cars would pass muster here, GM just sent boatloads of them over and slapped on the storied Pontiac LeMans name, no less. Then […]

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Between the years 1988 and 1993, GM decided to use Americans in a mass experiment, in which I found myself  an unwitting participant. Seemingly unable to determine on its own whether Korean-made cars would pass muster here, GM just sent boatloads of them over and slapped on the storied Pontiac LeMans name, no less. Then […]

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Korea Week: Viva La Trax http://www.thetruthaboutcars.com/2010/11/korea-week-the-chevy-viva-cometh/ http://www.thetruthaboutcars.com/2010/11/korea-week-the-chevy-viva-cometh/#comments Tue, 16 Nov 2010 04:38:00 +0000 http://www.thetruthaboutcars.com/?p=372974 GM’s Korean partner GM-Daewoo has an Aveo-based “SUV” in the final stages of design development… and it definitely looks like the 2007 “Chevy Trax” concept, right? Wrong. Of course. Design chief Taewan Kim insists the design is “still not fixed” for production but the detailed study is finished to the sort of standard designers reach […]

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GM’s Korean partner GM-Daewoo has an Aveo-based “SUV” in the final stages of design development… and it definitely looks like the 2007 “Chevy Trax” concept, right? Wrong. Of course. Design chief Taewan Kim insists the design is “still not fixed” for production but the detailed study is finished to the sort of standard designers reach […]

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