Nearly 9 years ago, a small car from an obscure, nearly-defunct Romanian brand was launched with little fanfare. The Dacia Logan was – and still is – a basic vehicle designed to be sold for very little money and provide honest, basic transportation for emerging markets. Few would have predicted that in nearly a decade of sales, it would spawn Renault’s top-selling nameplate while bringing in profit margins that were once reserved for premium marques.
Tag: dacia sandero
TTAC readers know that this site has an unhealthy fascination with low-cost cars. It’s not entirely unjustified, what with the segment booming in recession-plagued Europe and the fact that low-cost vehicles are cannibalizing the sales of larger, more conventional vehicles.
The Paris Auto Show is about to kick off tomorrow, and some of the product set to debut has me cursing myself for not maxing out my Visa on a flight and a room at the lovely hotel that’s walking distance from the Porte de Versailles, where the pretty girl with crooked teeth sits patiently at the front desk. And how could I forget the wizened gran-mere hovering over the table at breakfast, replenishing your plate with cheeses and baked goods that one could never hope to find at Publix?
Alas, I am not part of the A-List club that gets driven from the Georges V to the Expo Hall in an S-Class, and so rather than sucking down a Gauloises or getting a glimpse of Carla Bruni (I was blessed with such a privilege in 2010) I’m stuck in North America, having to use my brain rather than just repeating back what my PR minders told me over a glass of Cotes-de-Rhone.
Renault’s establishment of a factory in France’s former colony of Morocco has drawn ire from union officials and industry in the sort of election year politicking that wouldn’t be unknown to Americans. The language and culture may be different, but the theme remains the same; good jobs in the manufacturing sector are leaving the country, and they aren’t coming back.