There a few things I can’t wrap my mind around these days.
Take for example, Zipcar. The car sharing firm that supposedly offers the Millenial vibe, is actually run by the
old GM dumping ground for unpopular vehicles established rental company Avis.
That’s not a bad thing at all. Long story short, the opportunity for Zipcar to buy and manage vehicles at Avis procurement levels makes what was once a pipe dream, financially realistic. Avis gets to expand their fleet with minimal overhead costs (the two companies share the same vehicle fleet), and Zipcar gets to focus on expanding the idea of car sharing.
The problem for me is that the economics of car sharing under a corporate umbrella is still a bad idea for 99% of the folks out there.